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How To Set Up Your Wix Ecommerce Store In Just A Few Simple Steps

Updated: Jun 27, 2023

Ecommerce owner

Are you ready to enter the fascinating world of ecommerce and start selling your products online? Look no further! Wix is an all-in-one website builder that makes it easy for you to create a stunning and professional online store.

In this complete guide, we'll walk you through the process of setting up your Wix ecommerce store in just a few simple steps. So, let's get started!

1. Sign Up for a Wix Account

Before you can start building your Wix store, you'll need to choose a Wix paid account (they have specific plans for ecommers). If you don't have one yet, follow these easy steps:

Go to the Wix homepage

Click on "Sign Up"

Enter your email address, create a password, and click "Sign Up" again

You can also sign up using your Google or Facebook account

Wix Ecommerce

2. Choose the Perfect Template for Your Online Store

Wix offers a wide range of stunning and customizable templates that are specifically designed for ecommerce websites. To choose the perfect template for your online store, consider the following:

Browse Wix's Ecommerce Templates

Head to the Wix template library and filter by "Online Store" to find the ecommerce templates. Browse through the selection and choose a template that matches your brand, industry, and aesthetic.

Look for a Mobile-Friendly Template

It's crucial to select a mobile-friendly template, as more and more shoppers are making purchases on their mobile devices.

Wix templates are automatically optimized for mobile viewing, ensuring a seamless shopping experience for your customers.

Customize the Template to Suit Your Brand

Once you've selected a template, you can easily customize it to match your brand's colors, fonts, and images. Don't be afraid to experiment and make changes to create a unique and eye-catching design.

Wix templates

3. Set Up Your Online Store's Pages

After customizing your template, it's time to set up the pages for your online store. Creating a well-structured and easy-to-navigate website is crucial for keeping your customers engaged and encouraging them to make a purchase.

By organizing your site's pages effectively, you'll provide a seamless shopping experience for your visitors, which will ultimately lead to more sales and repeat business. Here are the essential pages you'll need for your online store:

Home Page

Your home page is the virtual storefront of your online store and serves as the first point of contact with potential customers.

A well-designed home page should showcase your best-selling products, highlight any special promotions or discounts, and feature eye-catching visuals that represent your brand's identity.

Wix Ecommerce Website

To make your home page even more engaging, consider adding a carousel or slideshow to display multiple images, as well as a search bar to help customers find specific products quickly.

Product Pages

Your product pages are the heart of your online store, providing essential information about each item you're selling.

A compelling product page should include high-quality images, detailed product descriptions, and customer reviews. Use multiple images to show different angles of your product and, if possible, incorporate zoom functionality to allow customers to see close-up details.

Need help with building your Ecommerce Website? Book a 30-min call below, I would love to here about your project!

In your product descriptions, focus on highlighting the unique features and benefits of each item, and don't forget to include relevant keywords for SEO purposes.

Note: If you forgot to add "Wix Stores" when you choose your template you can do it under:

Apps (In your dashboard - left column)

Apps Market

Then search for "Wix Stores"

Wix Stores App

Shopping Cart and Checkout

A seamless and secure checkout process is vital for any ecommerce store. Wix provides a built-in shopping cart and checkout system that you can customize to match your store's design and branding.

Make sure your shopping cart page is easy to navigate and allows customers to update their cart, apply promo codes, and estimate shipping costs.

For the checkout process, consider offering guest checkout options and a variety of payment methods to accommodate different customer preferences.

Contact and About Us Pages

Building trust with your customers is essential for the success of your online store. An effective way to achieve this is by providing transparent and easily accessible information about your company.

A well-crafted About Us page can share your brand's story, introduce your team, and showcase any certifications or awards you've received.

Meanwhile, a dedicated Contact page ensures that customers can reach out to you with any questions, concerns, or feedback.

Offer multiple contact options, such as a contact form, email address, phone number, and links to your social media profiles.

Here is an example with our Web Design Services About Page:

About page

FAQ and Help Pages

Providing comprehensive support for your customers is crucial for building trust and encouraging repeat business.

A Frequently Asked Questions (FAQ) page can address common customer queries, while a dedicated Help or Support page can offer more in-depth assistance through tutorials, guides, or videos.

When you provide valuable resources for your customers, you'll save time spent on customer service inquiries and create a more enjoyable shopping experience.

Your Brand's Blog

A blog is a valuable addition to any online store, as it allows you to share engaging content related to your industry, products, and company updates.

Regularly posting informative and engaging content on your blog can not only improve your store's SEO but also help establish your brand as an authority in your niche.

Additionally, a blog can serve as a platform to promote special offers, announce new products, and share customer success stories.

4. Add Products to Your Online Store

Now that your store's pages are set up, it's time to populate your online store with products. An attractive and well-organized product catalog is essential for driving sales and keeping customers engaged.

Wix's intuitive product management system simplifies the process of adding and managing your inventory, allowing you to focus on growing your ecommerce business.

In the left column in your Wix dashboard, click on "Products". From there you can add and manage all your products.

List of products

Here are some key aspects to consider when adding products to your online store:

Add Product Details

Each product in your online store should have a descriptive title, engaging product description, accurate pricing, and high-quality images. A captivating title should clearly communicate what the product is, while the description should emphasize the unique features and benefits that set it apart from competitors.

Including relevant keywords in both the title and description will also help improve your store's search engine visibility. When it comes to images, prioritize quality and consistency in terms of style, size, and lighting.

Product Description

Use multiple images to showcase different angles or highlight specific features, and consider incorporating video demonstrations if appropriate.

Organize Products with Collections

To help customers find what they're looking for more easily, it's important to categorize and display similar products together.

Wix allows you to create collections, which are essentially curated groups of products that share a common theme, category, or attribute.

By organizing your products into collections, you'll make it simpler for customers to navigate your store and discover new items they might be interested in.

Collections can also be used to promote seasonal items, bestsellers, or discounted products on your home page or in marketing campaigns.

Manage Inventory and Variants

Offering a variety of product options, such as different sizes, colors, or materials, can increase the appeal of your store and cater to a wider range of customer preferences.

Wix enables you to create product variants for these options and manage their inventory levels separately.

This feature simplifies inventory management and ensures that customers are only able to purchase items that are currently in stock.

Additionally, Wix allows you to set stock alerts for when inventory levels reach a specified threshold, helping you avoid stockouts and maintain customer satisfaction.

In Wix Dashboard, left column, choose "Inventory".

Products Inventory

Add Product Tags and Meta Information

Product tags and meta information are essential for improving your store's SEO performance and enhancing the user experience. By adding relevant tags to each product, you'll make it easier for customers to find related items and navigate your online store.

Meta information, such as meta titles and descriptions, provides search engines with additional context about your products, helping to improve your store's search engine ranking.

Ensure that both your product tags and meta information include relevant keywords and accurately describe the product.

Add your product's name and description. Wix allow you to add a ribbon, it's perfect for promotions or new products.

Product Information

Set Up Product Reviews

Customer reviews are a powerful way to build trust and credibility for your online store. By enabling product reviews on your Wix ecommerce store, you'll provide potential customers with valuable insights and social proof that can influence their purchasing decisions.

Wix offers a variety of review apps that can be easily integrated into your store, allowing customers to rate products and share their experiences.

Encourage your customers to leave reviews by offering incentives, such as discounts or loyalty points, and be sure to respond to both positive and negative feedback to demonstrate your commitment to customer satisfaction.

By following these steps and taking the time to create a comprehensive and appealing product catalog, you'll be on your way to establishing your successful store that attracts customers and drives sales.

Customer feedback

5. Set Up Payment and Shipping Options

A smooth and hassle-free shopping experience is crucial for keeping customers satisfied and encouraging them to return to your online store.

One of the key aspects of this experience is the payment and shipping process. By offering a variety of payment methods and shipping options, you can cater to different customer preferences and ensure that your store is accessible to a wider audience.

Here's how to set up payment and shipping options for your Wix ecommerce store:

Choose Your Payment Gateway

Offering multiple payment options is essential for any successful online store, as it allows customers to choose the method that is most convenient for them. Wix supports a variety of payment gateways, including PayPal, Stripe, and Wix Payments, among others.

Each payment gateway has its own set of fees, features, and supported countries, so it's important to research and compare your options before making a decision.

Once you've chosen the payment gateway that best suits your needs and preferences, follow the step-by-step instructions provided by Wix to integrate it into your store.

In your dashboard, on the left column, click on "Billing and Payments", then manage payment methods and add the payment method you wish.

Payment settings

Offer Multiple Payment Methods

In addition to choosing a payment gateway, consider offering additional payment methods, such as credit and debit cards, digital wallets, and even cryptocurrencies.

By providing a diverse range of payment options, you'll cater to a broader customer base and make it easier for shoppers to complete their purchases. Wix allows you to add multiple payment methods to your store, ensuring that customers can choose the one that is most convenient for them.

Configure Shipping Options

Shipping is a crucial aspect of the ecommerce experience, and offering a variety of shipping options can greatly influence customers' purchasing decisions.

Wix enables you to set up multiple shipping methods based on factors such as destination, weight, or order value.

You can offer standard, expedited, or international shipping, as well as free shipping promotions to encourage customers to spend more.

To further enhance the customer experience, consider integrating real-time shipping rates from carriers like UPS, FedEx, or USPS, which allows customers to view accurate shipping costs and delivery times during checkout.

In your dashboard go under "Setting" and then "Shipping and fulfillment"

Shipping settings

Set Up Taxes

Accurate tax calculation is essential for maintaining compliance with local and international tax regulations.

Wix provides a built-in tax calculation feature that automatically applies the appropriate tax rates to customers' orders based on their location.

You can also configure custom tax rules if your business has specific tax requirements.

By ensuring that taxes are accurately calculated and displayed during the checkout process, you'll maintain transparency with your customers and avoid any surprises or disputes.

In your Wix dashboard, go under "Settings", then "Tax"

You can automate taxes when you upgrade your Wix Plan. If not you'll need to add taxes manually.

Tax settings

Customize the Checkout Experience

A user-friendly and visually appealing checkout process can have a significant impact on conversion rates and customer satisfaction. Wix allows you to customize the appearance of your checkout pages to match your store's design and branding.

You can also enable guest checkout options, which allows customers to complete their purchases without creating an account.

Offering a seamless and intuitive checkout experience will help minimize cart abandonment and encourage customers to complete their purchases.

By setting up a variety of payment and shipping options for your Wix ecommerce store, you'll cater to different customer preferences and create a shopping experience that is both convenient and enjoyable.

This, in turn, will help build trust with your customers, increase conversion rates, and ultimately drive the growth of your online business.

Generate leads

6. Optimize Your Store for SEO

To rank higher on search like Google and Bing, you'll need to optimize your Wix ecommerce store for SEO. Here a few useful tips to help you get started:

Use Relevant Keywords

Start by Identifying the keywords that are most relevant to your products and target audience, and incorporate them into your product titles, descriptions, and other content throughout your site.

Write Unique and Engaging Content

Create high-quality, unique content for your store, including blog posts, product descriptions, and other page content. This will not only improve your store's SEO but also keep customers engaged and informed.

Optimize Your Images

Ensure that your product images have descriptive file names and alt text, which will help search engines understand what they are and improve your site's SEO.

Use Wix's SEO Tools

Wix offers great built-in SEO tools to help you optimize your site further. Take advantage of these tools to analyze your site's performance and implement SEO best practices.

7. Promote Your Online Store

Once your Wix ecommerce store is set up and optimized for SEO, it's time to promote it and attract customers. Here are some marketing strategies to consider:

Utilize Social Media

Promote your store and products on social media platforms like Facebook, Instagram, and Pinterest. Engage with your audience by sharing content, hosting giveaways, and responding to comments and messages.

Implement Email Marketing

Email marketing is powerful. Build your email list and use it to send regular newsletters, promotional offers, and updates to your subscribers. Email marketing is a powerful way to keep customers engaged and drive repeat business.

Run Paid Advertising Campaigns

Consider investing in paid advertising, such as Google Ads or Facebook Ads, to reach a wider audience and attract new customers to your store.

Collaborate with nano and macro Influencers

Partner with nano and macro influencers in your industry to promote your products and increase your brand's visibility. This is for sure an effective way to reach new customers and build trust in your brand.


Setting up your Wix ecommerce store doesn't have to be complicated. By following these easy steps, you'll be well on your way to creating a professional and successful online store.

Remember to focus on providing a seamless shopping experience for your customers, optimizing your store for SEO, and promoting your business through various marketing channels. With dedication and effort, you can turn your Wix ecommerce store into a thriving business.

Thanks for reading.

Laurence Zimmermann

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