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Building a Website With Wix Editor: A Step-by-Step Guide To The Best Features

Updated: Jun 22, 2023

Business Owner

Are you interested in using Wix Editor to create your website? If so, you're at the right place! Wix Editor is a powerful and well-known website builder that offers a wide range of tools and features to help you create a successful website. Some features and tools can be difficult to find at the beginning if you're not familiar with the platform.

Knowing Wix Editor's best tools and features is essential for creating a website that stands out from the crowd, and that's what you want, right?

That's why I'm here to help! In this blog post, I'll uncover Wix Editor's Gems and show you how to use them to create a unique and engaging website.

Whether you're new to Wix or a seasoned user, you'll learn about design tools, SEO tools, e-commerce tools, marketing tools, and advanced features.

So, are you ready to discover the Gems of Wix Editor?

Let's dive in!

Table of Content

1. Design Tools

Wix Editor offers a wide range of tools and features that allow you to create a unique and professional-looking website.

Here I'll go through some of the best design tools in Wix Editor:

Using Wix's Gridlines to Perfect Your Layout

Wix's Gridlines feature allows you to create a perfectly aligned layout for your website.

But what are exactly Gridlines? They are a set of vertical and horizontal lines (dotted lines) that help you align and position your website's elements with precision. With Gridlines, you can easily create a professional-looking site that is visually appealing and easy to navigate.

How to do it:

Click on Tools, then Gridlines.

Note: To be able to select "Tools" and "Gridlines" you need to zoom in at 100%.

Wix Gridlines

Customizing Your Website Typography with Wix Editor

Typography plays a vital role in website design, and Wix Editor allows you to customize your website's typography with ease.

With Wix Editor, you can choose from a range of fonts, adjust font size, line height, and letter spacing, and even add custom fonts to your website.

This allows you to create a unique and engaging website that reflects your brand's personality and values. Here you can change fonts on a Theme level.

Just one thing, limit yourself to use 2 or 3 fonts maximum.

How to do it:

Click the element "text" in your Editor.

Edit text

Click the drop down menu and select a WIX font or upload you font.

Text in the editor

Change Text Theme

How to do it:

Click Site Design (left column of the editor)

Hover over Color and text, then click Customize

Click Text

Hover Text Theme and then click change.

Customize font

Creating Unique Backgrounds with Wix's Image

Filters Backgrounds are an essential part of website design, and Wix Editor's Image Filters feature allows you to create unique and engaging backgrounds for your website.

Image Filters allow you to adjust the color, contrast, and saturation of your website's images, creating a visually stunning background that complements your website's content.

Play with this, you'll love it!

Wix filters

Incorporating Animations and Parallax Scrolling with Wix Editor

Animations and parallax scrolling are popular website design trends that can enhance the dynamism and interactivity of your website.

With Wix Editor, you can easily incorporate these features into your website design, creating a visually stunning website that engages your audience and encourages repeat visits.

How to do it:

Click on the Background Scroll Effects icon

Choose the Scroll Effect: Parallax (you can choose any other effect you like!)

Scroll effect

By leveraging these design tools and features, you can create a distinctive and professional-looking website.

Gain inspiration from successful businesses that have effectively used these tools to improve their website design, such as fashion brands that have utilized typography to create a unique brand identity or travel companies that have employed parallax scrolling to showcase their destinations.

Struggling to build your website and develop your online presense? I can help you, Book a free call here

Generate leads

2. SEO Tools

Search Engine Optimization (SEO) is very important for ensuring that your website is visible and accessible to your target audience.

Wix Editor offers a range of SEO tools and features to help you optimize your website for search engines.

Here are the best SEO tools you'll find in Wix Editor:

In your dasboard, choose "Marketing and SEO" in the right column, then "SEO" and you will find SEO guidance on what you need to improve. The SEO Setup checklist will help you optimize your website for search engines.


SEO Setup list

In this example, you see that the Home page is well optimized.

SEO list checked

If it's not well optimized, it will show up in red, like this:

SEO not optimized

The Significance of Meta Tags in Wix Editor

Meta tags are HTML tags that offer information about your website to search engines like Google or Bing.

With Wix Editor, you can easily customize and add meta tags such as title tags, description tags, and keyword tags for your website.

Optimizing your meta tags can enhance your website's search engine rankings and boost your online visibility.

Improving Your Website's SEO with Wix's Image Optimization Features

Images play a crucial role in website design and can have an impact on your website's SEO. Wix Editor's SEO features enable you to optimize your website's images for search engines by adding alt text and optimizing image file names.

This can help improve your website's search engine rankings and increase its visibility online.

How to do it:

First click the image

Click the gear icon, then add image Alt Text

Enter the description of the image under " What's in the image?

In this example: Woman on the Street

Image alt text

Using Wix's Site Structure to Improve Your Website's Navigation

A clear and well-organized site structure is essential for ensuring that your website is easy to navigate and understand.

Wix Editor's site structure feature allows you to easily organize and structure your website's content, creating a clear and logical navigation system for your visitors.

Incorporating Rich Snippets to Boost Your Website's SEO

Rich snippets are additional information that is displayed alongside your website's search engine listing, such as star ratings, product prices, and reviews.

By incorporating rich snippets into your website, you can increase your click-through rate and improve your website's search engine rankings.

To generate Shema Markups, you can use this free tool:

Schema Markup Generator

Note: Wix only accepts structured data using JSON-LD markups and structured data must be less than 7000 characters.

Read Google Guidelines: Click here

Optimize Your Website and Boost Online Visibility with SEO Tools

Using SEO tools and features, you can improve your website's search engine optimization and increase its online visibility. To gain inspiration, look at successful businesses that have leveraged these tools to enhance their SEO.

For instance, online retailers that optimized their product images for search engines or travel companies that utilized rich snippets to showcase their ratings and reviews.

3. E-commerce Tools

If you're running an online store, Wix Editor offers a range of e-commerce tools and features to help you create a successful online business. Here are some of the best e-commerce tools in Wix Editor:

Designing Effective Product Pages with Wix Editor Product pages are one of the most essential parts of your online store, as they allow your customers to browse and purchase your products. Wix Editor's product page features allow you to create effective and engaging pages that showcase your products and drive sales.

The first step is to add Wix Store App to your website.

Wix Store App

Adding Wix Store to your website

Creating Custom Payment and Shipping Options with Wix's E-commerce Features

Enhance Your Online Store with Wix Editor's E-commerce Features

With Wix Editor's e-commerce features, you can create personalized payment and shipping options for your online store, ensuring a smooth and convenient shopping experience for your customers/clients.

This can increase the likelihood of converting visitors into buyers.

Improve Customer Management for Your Online Store with Wix's Tools

Customer management is crucial for building a thriving online store, and Wix Editor's customer management tools provide an easy way to manage and monitor your customers.

You can use these tools to track customer orders, manage refunds and returns, and create customer profiles for more efficient service.

Integrating Your Online Store with Social Media

Leverage Social Media Integration for Your Online Store with Wix Editor Social media is a potent tool for promoting your online store and boosting sales.

Wix Editor's social media integration features make it easy to link your online store with your social media accounts, providing a seamless and engaging shopping experience for your customers.

Start selling products on Facebook and Instagram

Selling products

Build a Successful Online Store with Wix Editor's E-commerce Tools

With Wix Editor's e-commerce tools and features, you can create an online store that drives sales and expands your business. Gain inspiration from successful businesses that have effectively utilized these tools to increase their online sales.

For example, fashion retailers that have created effective product pages to showcase their products or food businesses that have integrated social media to promote their offerings.

Product example - replace with your own product.

Wix store

4. Marketing Tools

Boost Your Website's Growth with Wix Editor's Marketing Tools

Marketing is a crucial aspect of promoting your website and expanding your audience. Wix Editor offers a variety of marketing tools and features to help you achieve these goals and engage your audience effectively.

Creating Effective Email Campaigns with Wix Ascend (was Wix ShoutOut before)

Email marketing is a great technique to promote your website and engage your target audience. Building your email list is crucial!

Ascend is a user-friendly email marketing platform that enables you to create and send effective email campaigns to your subscribers and fan!

With Ascend, you can customize your email templates as you wish, create automated email campaigns, and track the performance of your email campaigns.

Prix of Ascend are affordable, it starts at $10 per month.

Email marketing campaign

Leverage Wix Editor's Social Media Tools to Promote Your Website

Social media is a super powerful tool for promoting your website and engaging your audience.

Wix Editor's social media tools enable you to effortlessly share your website content on your social media channels, create social media campaigns, and monitor your social media performance. Sounds good, right?

Marketing Integrations

Connect your marketing tools to Wix. It's simple and easy!

Access marketing integration from you Wix dashboard.

On the left column, Click Marketing & SEO

Then click Marketing Integration and connect everything.

Marketing integrations

Track Your Website's Performance with Wix Analytics

Understanding your audience and improving your website's performance is crucial for growing your online presence.

Wix Analytics provides an easy way to track your website's performance, including website traffic, visitor behavior, and conversion rates.

By analyzing this data, you can make informed decisions on how to enhance your website and better engage your audience. Delivering value to people is the key!

Drive Traffic to Your Website: Google or Facebook Ads with Wix

Google Paid Advertising Campaigns can be a highly effective technique to promote your website and boost your online business.

Wix Ads allows you to set up and manage paid advertising campaigns effortlessly on social media platforms like Facebook and search engines like Google.

With Wix Ads, you can target your audience, design effective ad campaigns, and track the performance of your ads from your dashboard.

How to do it:

In your dashobard, on the left column, click Marketing & SEO

Then Google ads

Advertising your website

Utilize Wix Editor's Marketing Tools and Features to Engage Your Audience

Wix Editor provides various marketing tools and features to help you promote your website and engage your audience efficiently.

Gain inspiration from successful businesses that have leveraged these tools to increase their website traffic and engagement.

For example, online retailers that have effectively utilized email campaigns to promote their products or bloggers that have grown their audience using social media.

5. Advanced Features

Advanced Features in Wix Editor to Enhance Your Website

Wix Editor offers advanced features to help experienced users elevate their websites to the next level and stand out!

Here you'll find some of the best advanced features in Wix Editor:

Create Dynamic Websites with Dynamic Pages

Dynamic pages respond to user input, providing a more engaging and interactive user experience.

With the Wix Editor's dynamic pages feature, you can easily create dynamic pages that display different kind of content based on user input, such as search queries or user preferences.

Wix Editor Dynamic Pages

Add Custom Functionality with Wix Code

For advanced users, Wix Code allows you to add custom code to your website, enabling the creation of custom functionality and features.

With Wix Code, you can create custom databases, build custom forms and widgets, and even integrate with third-party services to enhance your website's functionality.

Integrate Your Website with Third-Party Services Using Wix's APIs

Wix's APIs allow you to seamlessly integrate your website with third-party services, such as social media platforms or payment gateways. With Wix's APIs, you can create custom integrations and functionality for your website, providing a more engaging and convenient user experience.

Effortlessly Create and Manage Your Website's Databases with Wix Editor

Databases are crucial for managing large amounts of data on your website, such as user data or product data for example.

Wix Editor's database feature enables you to easily create and manage your website's databases, allowing you to store and organize your data efficiently.

Legal templates business

By utilizing these advanced features, you can take your website to the next step and create a unique and engaging user experience.

Gain inspiration from successful businesses that have leveraged these features to enhance their website, such as online retailers that have utilized dynamic pages to create custom product pages or bloggers that have utilized custom code to develop custom widgets and functionality.


Don't hesitate to explore and experiment with Wix Editor's Gems to discover what works best for your website and business. Sign up for Wix Editor today and explore these hidden gems for yourself.

With Wix Editor, you can easily create a professional-looking website without any coding experience. Use the tools and features we've covered to create a website that showcases your brand and engages your audience effectively.

Let's go!

Thanks for reading.

Laurence Zimmermann

More information about our Web Design services and pricing here.

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