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Privacy Policy
1. Introduction
This Privacy Policy explains how Laurence Zimmermann EI (“Laurence Zimmermann EI”, “she,” “her,” and “hers”), an individual business owner (micro entreprise) and the operator of the FractalMax website (www.fractalmax.agency) and related services, collects, uses, stores, and protects your personal data when you access or use the FractalMax website, purchase digital products, request or receive services, contact Laurence Zimmermann EI, or otherwise interact with her business (collectively, the “Services”).
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Trade name: FractalMax.
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Laurence Zimmermann EI is committed to processing personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the French Loi Informatique et Libertés, as amended.
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This Privacy Policy applies in particular to:
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visitors to the FractalMax website;
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prospective clients who contact Laurence Zimmermann EI or request information;
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clients and their representatives;
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customers who purchase digital products;
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individuals who subscribe to email communications from Laurence Zimmermann EI, where applicable.
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This Privacy Policy explains what personal data Laurence Zimmermann EI may collect, why Laurence Zimmermann EI processes it, the legal bases relied on, how long such data is kept, with whom it may be shared where necessary, and the rights available to you under applicable law.
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Laurence Zimmermann EI only collects and processes personal data where necessary for the operation of the FractalMax website, including responding to enquiries, providing services, delivering digital products, managing customer relationships, processing payments, complying with legal and accounting obligations, and protecting legitimate business interests where permitted by law.
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By using the Services, you acknowledge that you have read this Privacy Policy.
If you do not agree with this Privacy Policy, you should refrain from using the Services.
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Changes to this Privacy Policy
Laurence Zimmermann EI may update this Privacy Policy from time to time in order to reflect changes to the Services, data processing practices, or applicable legal requirements.
When this occurs, Laurence Zimmermann EI will publish the updated version on the website and update the Last Updated date accordingly. Where required by law, or where the changes materially affect your rights, additional notice will be provided by appropriate means.
2. Data Controller Information
The person responsible for the processing of your personal data (the “Data Controller”) is:
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Laurence Zimmermann EI
Micro entreprise
66 avenue des Champs-Élysées
75008 Paris, France
Email: info@fractalmax.agency
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If you have any questions, concerns, or requests regarding the processing of your personal data or this Privacy Policy, please contact Laurence Zimmermann using the email address provided above.
3. Data We Collect
3.1 Data you provide directly
Laurence Zimmermann EI collects only the personal data that is relevant and necessary for operating FractalMax, providing services, selling digital products, responding to enquiries, and meeting legal obligations.
You may provide Laurence Zimmermann EI with personal data when you contact her, place an order, request a service, book a consultation, subscribe to email communications, or otherwise interact with FractalMax.
Depending on the situation, this data may include:
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your name;
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your email address;
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your phone number, where provided;
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your business name, job title, or professional information, where relevant;
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billing and invoicing information;
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details relating to your order, purchase, or service request;
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any information you choose to include in your messages, forms, or enquiries.
If you purchase a digital product or service, payment information may be processed by the relevant third-party payment provider. Laurence Zimmermann EI does not necessarily store your full payment card details.
Certain personal data is necessary for Laurence Zimmermann EI to respond to enquiries, process orders, provide digital products or services, issue invoices, comply with legal obligations, or otherwise manage the contractual relationship. Where such data is required, failure to provide it may prevent Laurence Zimmermann EI from responding to the request, processing the order, delivering the product or service, or complying with applicable legal obligations.
3.2 Newsletter and publication subscription data
If you subscribe to a newsletter or publication, personal data such as your name, email address, subscription status, and, where applicable, payment-related information may be processed for subscription management, email delivery, publication-related communications, and the administration of paid subscriptions where applicable.
3.3 Data collected automatically
When you access the FractalMax website, certain technical data may be collected automatically for security, delivery, and basic operation purposes.
This may include:
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your IP address;
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browser type and version;
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device type;
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operating system;
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date and time of access;
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basic technical request information;
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limited server or security logs.
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This data is used only where necessary for the functioning, security, and protection of the website and related services.
3.4 Client and project-related data
If you become a client or request consulting or freelance services, Laurence Zimmermann EI may also process information necessary to prepare, manage, and deliver the requested services.
This may include:
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information about your business, project, needs, or objectives;
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communications relating to the service;
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documents, materials, or content you choose to share with her;
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administrative and contractual records.
You should only provide personal data that is necessary in the context of the requested service.
3.5 Testimonials and reviews
If you send a testimonial, review, or feedback, Laurence Zimmermann EI may process the information included in it.
Laurence Zimmermann EI may publish or otherwise use a testimonial, review, name, business name, portrait photograph, logo, or other identifiable element relating to you only where you have given prior consent to such use, whether in writing, by email, or through a dedicated checkbox on a form, where applicable.
You may contact her at any time to withdraw your consent or request the removal of a testimonial, review, or other identifiable element previously published about you, and Laurence Zimmermann EI will review and process the request in accordance with applicable law.
3.6 Cookies and similar technologies
The website may use cookies or similar technologies that are strictly necessary for its operation, security, and essential functionality.
Where non-essential cookies or similar technologies are used in the future, including audience measurement, analytics, advertising, or similar tracking tools, they will be used only in accordance with applicable law and, where required, only after obtaining valid consent. Information relating to their purposes, legal basis, and applicable retention periods will be provided through the relevant cookie notice, consent banner, or other appropriate information mechanism made available on the website.
3.7 Data minimisation
Laurence Zimmermann EI aims to collect only the personal data that is adequate, relevant, and limited to what is necessary in relation to the purposes for which it is processed, in accordance with applicable data protection law.
4. Purpose of Processing
Laurence Zimmermann EI collects and processes personal data only for specified, explicit, and legitimate purposes related to the operation of the FractalMax website, as well as the services and digital products offered by Laurence Zimmermann EI.
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Depending on the context, Laurence Zimmermann EI may process your personal data for the following purposes:
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a. Providing Digital Products and Services
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To process and manage orders, payments, billing, and related administrative steps.
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To deliver digital products you have purchased.
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To provide the services you have requested, including freelance, advisory, consulting, creative, technical, strategic, or other professional services offered through FractalMax.
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To manage the contractual relationship with clients and prospective clients.
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Legal basis: contractual necessity, or pre-contractual steps taken at your request.
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b. Responding to Inquiries and Communicating with You
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To reply to messages, requests, inquiries, or applications submitted through the website, by email, or by any other contact method.
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To communicate with you about your order, request, project, or account.
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To send important service-related or administrative communications where necessary.
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Legal basis: contractual necessity, pre-contractual steps taken at your request, or legitimate interests where applicable.
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c. Managing Customer Relationships and Support
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To provide customer support.
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To follow up on requests, purchases, service delivery, or client satisfaction.
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To organize, manage, and document exchanges necessary for the delivery of products or services.
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Legal basis: contractual necessity or legitimate interests, depending on the context.
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d. Improving the Website, Services, and User Experience
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To maintain, develop, improve, and protect the website, products, services, and business operations.
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To understand how the website and services are used, where such processing is lawful and proportionate.
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Where analytics, audience measurement, advertising, or retargeting tools are introduced in the future, they will be used only in accordance with applicable law and, where required, only after obtaining valid consent.
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Legal basis: legitimate interests, or consent where required, particularly for non-essential cookies or similar tracking technologies.
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e. Sending Email Communications and Managing Publication Subscriptions
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To send newsletters, publication emails, updates, promotional communications, or other marketing emails where you have chosen to receive them.
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To manage newsletter or publication subscriptions, subscriber preferences, and opt-out requests.
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To administer paid subscriptions where applicable.
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Legal basis: consent where required by applicable law, and in some cases contractual necessity or legitimate interests where permitted under applicable rules.
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f. Ensuring Security and Preventing Fraud
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To protect the website, systems, accounts, communications, and business operations against fraud, abuse, unauthorized access, malicious activity, or other security risks.
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To preserve logs, evidence, and technical records where necessary for security, troubleshooting, or dispute prevention.
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Legal basis: legitimate interests and, where applicable, legal obligation.
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g. Complying with Legal, Tax, Accounting, and Regulatory Obligations
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To comply with applicable legal and regulatory obligations, including accounting, invoicing, tax, consumer law, and record-keeping requirements.
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To establish, exercise, or defend legal claims where necessary.
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To respond to lawful requests from competent authorities where required by law.
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Legal basis: legal obligation, and where relevant, legitimate interests in the establishment, exercise, or defence of legal claims.
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h. Managing Testimonials, Reviews, and Feedback
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To receive, review, and manage feedback, testimonials, or reviews submitted to Laurence Zimmermann EI.
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To publish testimonials or reviews that identify you, where appropriate and where required on the basis of your prior consent or your clear request.
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To maintain records relating to such authorisation where necessary for compliance purposes.
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Legal basis: consent, and where applicable, legitimate interests.
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Data minimisation
In accordance with the GDPR data minimisation principle, Laurence Zimmermann EI seeks to ensure that personal data processed is adequate, relevant, and limited to what is necessary in relation to the purposes for which it is processed. Laurence Zimmermann EI does not intentionally request or retain personal data that is excessive or unrelated to those purposes.
5. Data Retention
Laurence Zimmermann EI retains personal data only for as long as necessary for the purposes for which it was collected, including the provision of digital products and services, customer relationship management, legal compliance, security, and the establishment, exercise, or defence of legal claims.
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When the applicable retention period expires, personal data is deleted, anonymised, or, where necessary, securely archived with restricted access for compliance or legal purposes.
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5.1 Enquiries and Prospective Client Data
Personal data relating to enquiries, contact requests, and prospective client communications may be retained for up to 3 years from the last meaningful contact, unless a longer retention period is required or justified by a specific legal need.
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5.2 Client and Project Data
Personal data relating to clients, service delivery, project communications, and associated administrative records is retained for as long as necessary to manage the contractual relationship, deliver the services, provide reasonable follow-up, and address related legal or operational issues. Where no specific legal obligation requires longer storage, such data may generally be retained for up to 3 years after the end of the commercial relationship.
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5.3 Digital Product Orders and Customer Support
Personal data relating to digital product purchases, order management, delivery, and customer support is retained for as long as necessary to process the order, provide the purchased product, handle related support requests, and comply with applicable legal, accounting, consumer, and evidentiary obligations. Where no longer retention period is required by law or justified by a legal, evidentiary, or operational need, such data may generally be retained for up to five (5) years from the relevant purchase or from the last support-related interaction connected to that purchase, in particular for the establishment, exercise, or defence of legal claims.
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5.4 Accounting, Invoicing, and Supporting Documents
Invoices, accounting records, and supporting documents containing personal data are retained for the period required by applicable law. In particular, such documents may be retained for up to ten (10) years where required under applicable French legal and accounting obligations.
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5.5 Testimonials and Reviews
If you provide a testimonial, review, or similar feedback and it is published in identifiable form on the basis of your consent or request, Laurence Zimmermann EI may retain and use the related data until you withdraw your consent, request its removal where applicable, or until Laurence Zimmermann EI decides to stop using it. Laurence Zimmermann EI may retain a limited record of the related consent or authorisation where necessary for evidentiary or compliance purposes.
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5.6 Email Communications
Where you subscribe to email communications, your data may be retained for as long as your subscription remains active and for a reasonable period afterwards to manage unsubscribe requests, maintain suppression records, and demonstrate compliance where necessary.
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5.7 Technical and Security Logs
Technical logs, access logs, and security-related records are retained only for as long as necessary to ensure website security, detect incidents, prevent abuse, maintain system integrity, and investigate security or technical events. Unless a longer retention period is justified for evidentiary, legal, or security reasons, such logs are generally retained for a limited period proportionate to those purposes.
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5.8 Archiving and Legal Claims
Where necessary, certain personal data may be retained in restricted-access archives beyond the standard retention period in order to comply with a legal obligation or for the establishment, exercise, or defence of legal claims. Such archived data will not be used for ordinary commercial purposes and will remain subject to appropriate security and access restrictions.
6. Sharing Personal Data
Laurence Zimmermann EI shares personal data only where necessary for the operation of the FractalMax website, the provision of digital products or services, compliance with legal obligations, or the protection of legitimate interests where permitted by law.
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Personal data may be shared, where relevant, with the following categories of recipients:
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hosting and infrastructure providers;
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content delivery network, security, and performance providers;
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payment service providers and payment processors;
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email and communication service providers;
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website maintenance, technical support, and related service providers;
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analytics, advertising, or marketing service providers, if such tools are used and where applicable law permits or requires prior consent;
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professional advisers, including accountants, legal advisers, or similar professional service providers;
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public authorities, regulators, courts, or other competent bodies, where disclosure is required by law or necessary to establish, exercise, or defend legal claims.
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Where third-party service providers process personal data on behalf of Laurence Zimmermann EI, she seeks to ensure that they are authorised to process the data only for the relevant purposes and subject to appropriate confidentiality and security obligations.
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International Data Transfers
Some recipients of personal data may be located outside the European Economic Area (“EEA”), or may process personal data in countries outside the EEA.
Where such transfers take place, Laurence Zimmermann EI seeks to ensure that they are carried out in accordance with applicable data protection law and subject to an appropriate transfer mechanism where required.
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Depending on the circumstances, this may include:
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a European Commission adequacy decision;
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the European Commission’s Standard Contractual Clauses;
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the EU-U.S. Data Privacy Framework, where applicable;
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other lawful safeguards or derogations permitted under applicable law.
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You may contact Laurence Zimmermann EI if you would like more information about the safeguards used for relevant international data transfers.
7. Security Measure
Laurence Zimmermann EI implements appropriate technical and organisational measures designed to protect personal data against unauthorized or unlawful access, loss, destruction, alteration, or disclosure.
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These measures may include, where appropriate:
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the use of secure website encryption protocols;
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the use of service providers selected with reasonable care;
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restricted access to personal data;
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security, monitoring, and technical protection measures adapted to the nature of the data and the risks involved;
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internal practices designed to limit access to personal data to what is necessary.
However, no method of transmission over the internet or method of electronic storage is completely secure. While Laurence Zimmermann EI takes reasonable steps to protect personal data, she cannot guarantee absolute security.
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If you believe that your personal data has been compromised or if you have any security-related concern, you may contact Laurence Zimmermann EI using the contact details provided in this Privacy Policy.
8. Your Rights
Under applicable data protection law, including the GDPR and the French Loi Informatique et Libertés, you have the following rights in relation to your personal data, depending on the circumstances:
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the right to access your personal data;
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the right to request the rectification of inaccurate or incomplete personal data;
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the right to request the erasure of your personal data in certain cases;
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the right to request the restriction of processing in certain cases;
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the right to data portability where applicable;
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the right to object to certain processing, including direct marketing;
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the right to withdraw your consent at any time where processing is based on consent;
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the right to lodge a complaint with the competent data protection authority, including the CNIL in France.
To exercise your rights, you may contact Laurence Zimmermann EI using the contact details provided in this Privacy Policy. She may request information necessary to verify your identity before processing your request.
Laurence Zimmermann EI will respond within the time period required by applicable law. In some cases, that period may be extended where permitted by law, for example where the request is complex or where multiple requests are made.
9. Third Party Services
Laurence Zimmermann EI may use trusted third-party service providers to support the operation of the FractalMax website and the delivery of products and services.
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Depending on the context, these providers may include:
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hosting and infrastructure providers;
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payment service providers;
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email and communication service providers;
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newsletter and publication providers;
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website maintenance, security, and technical support providers;
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analytics, advertising, or marketing service providers, where such tools are used and where applicable law permits or requires prior consent;
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professional service providers, such as accountants, legal advisers, or similar advisers.
Where such providers process personal data on behalf of Laurence Zimmermann EI, Laurence Zimmermann EI seeks to ensure that they are authorized to do so only for the relevant purposes and subject to appropriate confidentiality and security obligations.
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Some third-party providers may process personal data outside the European Economic Area. Where this occurs, Laurence Zimmermann EI seeks to ensure that such transfers are carried out in accordance with applicable data protection law and subject to an appropriate safeguard or lawful transfer mechanism where required.
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Laurence Zimmermann EI shares only the personal data that is necessary for the relevant purpose.
10. Children's Privacy
The FractalMax website, services and digital products is not directed to children.
Laurence Zimmermann EI does not knowingly collect personal data from children in connection with the website, digital products, or services offered through the FractalMax website.
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If Laurence Zimmermann EI becomes aware that personal data relating to a child has been collected unlawfully or without the required authorization, Laurence Zimmermann EI will take appropriate steps to delete that data or otherwise handle it in accordance with applicable law.
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If you believe that personal data relating to a child may have been provided to Laurence Zimmermann EI, you may contact her using the contact details provided in this Privacy Policy.
11. Additional Privacy Rights for U.S. Residents
If you are a resident of a U.S. state that grants privacy rights under applicable law, you may have additional rights in relation to your personal data, depending on the law that applies to you and the circumstances of the processing.
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These rights may include, where applicable:
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the right to know or access certain personal data Laurence Zimmermann EI holds about you;
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the right to request deletion of certain personal data;
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the right to request correction of inaccurate personal data;
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the right to opt out of certain processing activities, where applicable;
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the right to appeal the denial of a request, where applicable;
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the right not to be unlawfully discriminated against for exercising applicable privacy rights.
Laurence Zimmermann EI does not sell personal data for monetary consideration.
To exercise any applicable rights, you may contact her using the contact details provided in this Privacy Policy.
Laurence Zimmermann EI may request information necessary to verify your identity before processing your request. She will respond within the time period required by applicable law.
12. Do Not Sell My Personal Information (U.S. Residents)
If you are a resident of a U.S. state that grants opt-out rights under applicable law, you may have the right to request that Laurence Zimmermann EI does not sell your personal data, where such right applies.
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Laurence Zimmermann EI does not sell personal data for monetary consideration.
If applicable law grants you additional opt-out rights in relation to other types of data use, you may contact her using the contact details provided in this Privacy Policy to make your request.
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Laurence Zimmermann EI will process such requests in accordance with applicable law.
13. Updates to This Privacy Policy
Laurence Zimmermann EI may update this Privacy Policy from time to time to reflect changes in applicable law, services, or data processing practices.
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When this Privacy Policy is updated, the revised version will be published on the website and the effective date may be updated accordingly.
Where required by law, or where the changes materially affect your rights, Laurence Zimmermann EI may also provide additional notice by appropriate means.
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Laurence Zimmermann EI encourages you to review this Privacy Policy periodically to stay informed about how personal data is processed.
14. Applicable Law
This Privacy Policy is governed by the laws of France, without prejudice to any mandatory rights or protections that may apply under applicable data protection law.
15. Severability
If any provision of this Privacy Policy is held to be invalid, unlawful, or unenforceable, the remaining provisions shall remain in full force and effect.
16. Legal Language
This Privacy Policy may be made available in multiple languages for convenience. In the event of any inconsistency or conflict between language versions, the French version shall prevail.
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CONTACT
For any questions, please contact Laurence Zimmermann EI through the following methods:
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Name: Laurence Zimmermann EI
Trade name: FractalMax
Address: 66 Avenue des Champs-Elysées, 75008 PARIS - France
Email: info@fractalmax.agency
Website: https://www.fractalmax.agency
For any queries or concerns you have related to the processing of your information, you may contact Laurence Zimmermann EI.
Numéro d'enregistrement Commercial 801 407 453 in PARIS, 03 October 2018.
SIRET: 750 902 827 00021
TVA: FR87 750 902 827
Responsable de publication du site web : Laurence ZIMMERMANN
Hébergeur : WIX
Date: 10/13/2022
Updated on: 04/06/2026
Services for Professionals: If you are purchasing services for the primary needs of your professional activity (e.g., web design, press releases, or targeted campaigns), the withdrawal right outlined in Article L221-18 of the French Consumer Code does not apply.
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