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Why Your Content Strategy Needs More Consistency

Updated: Jun 3, 2023

Consistency is a vital component of a good content strategy because it helps to establish trust and credibility with your audience. When your audience can rely on you to consistently provide valuable and relevant content, they are more likely to engage with your brand and ultimately become loyal customers.


If you want your content strategy to be successful, you must ensure it's consistently executed. There are a few effective things you can do to make this happen:


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Content Strategy: Establish a clear editorial vision

Establishing a clear editorial vision for your content strategy is crucial for creating valuable and relevant content that resonates with your target audience. A fact is that having a clear editorial vision helps you to maintain consistency. Here are a few steps you can take:


Define your target audience

Understanding who your target audience is, including demographics, interests, and pain points, will help you create content that is relevant and valuable to them.


Identify your brand's unique value proposition

Your unique value proposition sets your brand apart from your competitors. Identifying this will help you create content that aligns with your brand's mission and message.


Define your content goals

A content strategy goal is a statement that outlines the specific objectives and desired outcomes that a business or organization hopes to achieve through its content marketing efforts. The goal should be specific, measurable, achievable, relevant, and time-bound (SMART).


Examples of content strategy goals include

  1. Increasing website traffic: This goal is focused on driving more visitors to your website through various content marketing efforts such as SEO, social media, and email marketing.

  2. Building brand awareness: This goal focuses on increasing your brand's visibility and recognition through content marketing efforts such as thought leadership, influencer partnerships, and brand storytelling.

  3. Generating leads: This goal focuses on using content marketing to attract potential customers and convert them into leads for the sales team.

  4. Establishing thought leadership: This goal focuses on positioning your brand as a leader in the industry through creating and sharing valuable and informative content.

  5. Driving sales: This goal focuses on using content marketing to increase sales and revenue for the business.

These are just a few examples of content strategy goals, but it's essential that the goal aligns with the overall business objectives and targets the right audience. Additionally, you need to measure the progress (I will give you more detail about measuring progress in this article) and success toward the goal so that the strategy can be adapted and improved over time.



Content calendar

A content calendar is an effective tool that help you plan and organize your content creation and distribution efforts. There are several reasons why a content calendar is essential for a successful content strategy:


Having a content calendar increases consistency by letting you plan and schedule content in advance, ensuring a consistent publishing schedule.

This helps to build trust with your audience and increase engagement. Also, it allows you to plan and organize your content creation and distribution efforts in one place, making it easier to track progress and adjust as needed.


Additionally, a content calendar allows for collaboration among team members, making it easy for different departments and individuals to coordinate and ensure that content aligns with the overall strategy. It's a great way to plan and organize your content creation and distribution efforts more efficiently, reducing the likelihood of last-minute scrambling and missed deadlines.


Create a content style guide

A content style guide is a document that outlines the rules, and guidelines for creating, editing, and publishing content for your brand. Its purpose is to ensure consistency in the tone, voice, and style of all content across all platforms. Usually, a content style guide includes the following:

  1. Brand voice and tone

  2. Formatting.

  3. Visual elements.

  4. Brand terminology

  5. Review and approval process

  6. Legal requirements


Measuring success

Measuring success is essential in any content strategy because it helps you track progress and make data-driven decisions about your content marketing efforts. Here are a few reasons why measuring success is important:

  1. Alignment with business goals: Measuring success allows you to track progress toward your content goals, which helps to ensure that your content strategy aligns with your overall business goals and objectives.

  2. ROI: Measuring success allows you to track your content marketing efforts return on investment (ROI), which helps you decide where to allocate resources.

  3. Audience engagement: Measuring success allows you to track audience engagement, such as website traffic, social media engagement, and lead generation, which helps them to understand how your content is resonating with their target audience.

  4. Benchmarking: It helps you track your performance over time, which can help you to benchmark your performance against your competitors and industry standards.

  5. Analyze data: Analyze data from your performance monitoring to identify areas of strength and areas for improvement. Use this information to make data-driven decisions about adjusting your content strategy.


Viral marketing

Create a team or assign roles and responsibilities

Having a dedicated team or assigning roles and responsibilities for content creation, editing, and publishing will help ensure consistency and efficiency in your content creation process.


Here are some benefits:

A dedicated team can foster collaboration and communication among team members, which can help to ensure that all content is aligned with the overall strategy and meets the same high-quality standards.


Efficient workflow: By assigning specific roles and responsibilities, it can help to streamline the content creation and distribution process, making it more efficient and reducing the likelihood of missed deadlines.


Continual improvement: A dedicated team can help ensure that your content strategy is continually reviewed and improved, as team members can provide feedback and ideas for improvement.



Make sure all contributors are following your guidelines

A clear set of guidelines for all contributors is essential for ensuring an effective content strategy.


Here are some tips to ensure that all contributors are following your guidelines:


Create a style guide

As already said above, a style guide is a document that clearly outlines your brand's voice, tone, and writing conventions. This guide should be shared with all contributors and include information on grammar, punctuation, and formatting conventions.


Establish a review and approval process

Establish a process for reviewing and approving all content before it is published. This process should include checking the content for accuracy, relevance, and alignment with your brand's voice and tone.


Provide training and resources

Provide training and resources to all contributors to help them better understand your guidelines and how to create compelling content that aligns with your brand's voice and tone.

Encourage feedback and collaboration

Encourage feedback and collaboration among all contributors. This will ensure that all contributors are aware of the guidelines and are working together to create content that aligns with your brand's voice and tone.

Use a shared platform

Use a shared platform for all contributors to access, where all the guidelines and resources are available and contributors can collaborate and discuss the content.



Use scheduling tools to your advantage

If you're like most people, you don't have time to schedule everything in your day. That's why it's essential to use scheduling tools to your advantage.


You can easily plan your week and track what's due using a tool like Google Calendar. This way, you'll never miss a deadline again!

You can use Predis.ai to create content for social media in matter of minutes and to schedule it directly from this platform. This tool will save you a huge amount of time (and money).



Distribution is a priority, not an afterthought

Too often, business owners put distribution (i.e., getting content in front of as many people as possible) at the bottom of their priority list. This is a mistake!


Distribution is one of the most critical factors affecting a website's success. In fact, according to Statista, "almost half of all internet users access the web through a search engine."

So it's clear that getting your content in front of as many people as possible is critical for success.


Ensure you regularly update your content to remain relevant and exciting to potential customers. All these measures will help ensure that your website continues to grow successfully.



Distribute your content using social media

One way to distribute your content using social media is to use social media platforms as a way to supplement your website. For example, if you have a blog, you can post articles on your blog and social media platforms like Facebook and Twitter.


You can use social media platforms to promote special offers or events related to your business.

This will help spread the word about your blog and inform potential customers about recent posts. This way, you can attract new customers and increase sales.


You should provide users with easy ways to find and share your content across social media platforms (such as Facebook, Twitter, LinkedIn, etc.)



Stay focused on optimizing your content

  • Always write RELEVANT and UTILIZABLE content. Your readers will appreciate quality information that is useful and relevant to their interests.

  • Make it easy for your readers to find the information they’re looking for by organizing your content logically and incorporating search engine optimization (SEO) techniques into your design process.

You can try Pictory (you can start for free!) for repurposing your existing content for social media. This AI tool is simple and easy to do, in matter of minutes!



Bonus: My Favorite Productivity Hack

In the realm of productivity, one particular hack has proven to be my ultimate favorite for maintaining efficiency and focus in writing tasks.


The method involves dividing writing sessions into manageable, concise tasks which not only keeps stress levels in check but also ensures that I can accurately monitor my progress within a project.


This approach has a remarkable impact on my concentration and motivation, pushing me to consistently deliver quality work.


The beauty of this productivity hack lies in its simplicity and adaptability.

Regardless of the scope or nature of a writing task, breaking it down into smaller units allows for a more methodical and organized approach. By tackling each segment individually, the overwhelming sensation that often accompanies extensive projects is significantly reduced.


Consequently, this technique fosters a sense of accomplishment with every completed segment, fueling the drive to maintain momentum and achieve overall success.


content creator

Also, this method promotes a healthy balance between work and leisure, as it encourages taking short breaks in between segments. These moments of respite recharge the mind, leading to increased creativity and clarity of thought.


By incorporating this productivity hack into my daily routine, I have discovered the key to staying engaged and focused, ultimately enhancing my writing performance and output. Plus, it will help you to stay focused and motivated!


Thanks for reading.

Laurence Zimmermann


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