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Pictory Review - Content Repurposing Made Easy

Updated: Aug 3, 2023

Business owner

In the digital age, content is king. But not just any content - video content. But what if you're not a videographer? What if the thought of editing makes you break out in a cold sweat?

Enter, an AI-powered tool that promises to turn your text into engaging videos and make content repurposing easy. In this comprehensive Pictory Review, we'll put under the microscope to see if it lives up to the hype.

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Content Repurposing: What is is a text-to-video platform that uses advanced AI to transform your written content into dynamic videos.

It's like a digital alchemist, turning the lead of your text into the gold of video content.

Whether you're a blogger looking to expand your reach, a marketer wanting to boost engagement, or a business owner aiming to connect with your audience, offers a solution.

First Impressions

First impressions matter, and makes a good one. The website is sleek and modern, with a user-friendly interface as intuitive as a well-trained guide dog.

The homepage offers a clear overview of what can do, with a focus on its AI capabilities. It's like stepping into a sci-fi movie but without the rogue robots.

Pictory video creation

Features and Functionality is like a Swiss Army knife of video creation. It's packed with features that make the process of turning text into video as smooth as a freshly iced cake.

Let's break down some of the key features:

Text-to-Video Conversion

This is the bread and butter of You input your text, and transforms it into a video.

It's like having a personal video editor on standby, ready to turn your words into visual content.

Automatic Subtitle Generation

In an era where videos are often watched on mute (we're looking at you, social media scrollers), subtitles are crucial. automatically generates subtitles for your videos, ensuring your message gets across, even when the sound is off.

Image and Clip Library has a library of images and clips you can use in your videos. It's like having a mini stock footage site at your disposal. Whether you need a sunset clip or an image of a bustling city, has got you covered.


Advanced AI Capabilities

The real magic of lies in its AI. This isn't your average, everyday AI. This is advanced, "I can turn your blog post into a cinematic masterpiece" AI.

It analyzes your text, identifies key points, and selects appropriate images and clips to create a video that tells your story.

Ease of Use

Navigating is as easy as pie. And not just any pie. We're talking about your grandma's apple pie. The user interface is clean and intuitive, with clearly labeled buttons and straightforward instructions. It's like the designers took a page out of the 'KISS' (Keep It Simple, Stupid) playbook.

User Interface

The user interface of is a minimalist's dream. The main features are neatly organized and easily accessible, so you won't have to go on a treasure hunt whenever you want to create a new video.

Step-by-Step Guidance guides you through the video creation process step by step. It's like having a personal tutor but without awkward small talk. You start by inputting your text, selecting your images and clips, choosing your music, and voila! You've got yourself a video.

Type of content you can repurpose into video:

Repurposing content

1. Script to Video

In video creation, a good script is the backbone of your content. It's the roadmap that guides your video from start to finish. understands this, so it offers a feature called Script to Video. Let's dive into this feature.

What is Script to Video?

Script to Video is a feature that allows you to create engaging videos from a written script. It's like having a film crew ready to bring your screenplay to life.

How Does it Work?

With Script to Video, you start by inputting your script into This script serves as the blueprint for your video, outlining the narration, the visuals, and the timing.

Once you've inputted your script,'s AI gets to work.

It analyzes your script, identifies the key points, and selects appropriate visuals from its extensive library. It's like having a director who understands your vision and knows how to bring it to life.

Next, you can add a voice-over to your script (voice-over is optional. You can select it or not). It's like having a professional voice actor who delivers your lines perfectly. combines your script, visuals, and voice-over to create your video. Now you can preview it! It's like watching your script come to life on the screen.

Script to video

Why Use Script to Video?

The Script to Video feature is powerful for creating engaging video content. It allows you to really control the content and flow of your video, ensuring your message is delivered exactly as you intended. Plus, it's easy to use, saving you the time and effort of traditional video creation.

2. Article to Video

Imagine you've written a fantastic blog post. It's informative, engaging, and just the right amount of witty. But in today's fast-paced digital world, not everyone has the time to read through a very long article. This is where's Article to Video feature comes into play.

What is Article to Video?

The Article to Video feature is like a magician's trick, transforming your text-based content into a dynamic, engaging video.

It's not just about slapping some images on your text and calling it a day. No, goes several steps further.

How Does it Work?

You start by inputting your article into The AI then analyzes your text to identify the key points and main ideas.

It's like having a super-smart editor who can distill your article down to its essence.

Once the AI has identified the key points, it selects relevant images and clips from's extensive library. It's like having a personal assistant who knows exactly what visuals will complement your text. adds subtitles to your video, ensuring your message gets across even if the viewer has their sound off. It's like having a translator who can speak the universal language of video.

But the magic doesn't stop there.

Article to video also generates voiceovers for your video, turning your written words into spoken ones. It's like having a professional narrator in your pocket.

Why Use Article to Video?

The Article to Video feature is a game-changer for content creators, marketers, and businesses.

It allows you to reach a wider audience, cater to different content preferences, and boost engagement.

Also, it saves you the time (and effort) of creating a video from scratch.

3. Editing Video Using Text

In the world of video editing, is like a breath of fresh air. It takes the often complex and time-consuming video editing process and simplifies it to something as straightforward as editing text.

Yes, you read that right. With, you can edit videos using text. Let's dive into this innovative feature.

What is Editing Video Using Text?

Editing Video Using Text is a feature that allows you to make some changes to your video by simply editing the text script. It's like having a magic wand to alter your video with a few keystrokes.

How Does it Work?

When you create a video with, the platform generates a text script corresponding to the video content. This script is not just a simple transcription of the voiceover. It's a detailed blueprint of your video, including the narration, the timing of the images and clips, and the subtitles.

To edit your video, all you need to do is make changes to this text script. Want to change the narration? Just edit the text.

Want to adjust the timing of a clip? Just move the corresponding text. It's as simple as editing a Word document.

Once you've made your changes,'s AI updates your video to reflect the edited script. It's like having a personal video editor who instantly implements your changes.

Why Use Editing Video Using Text?

The Editing Video Using Text feature is a game-changer for anyone who creates videos. It simplifies the editing process, saving you time and effort. Plus, it gives you precise control over your video content, allowing you to change to the second.

Whether you're a content creator looking to fine-tune your videos, a marketer wanting to tweak your video ads, or a business owner needing to update your product videos, the Editing Video Using Text feature is a powerful tool in your video creation toolkit.

Man working on a laptop

4. Visuals to Video

In the realm of video creation, visuals are key. They're the colors with which you paint the canvas of your viewer's screen. understands this, so it offers a feature called Visuals to Video.

Let's explore this feature in more detail.

What is Visuals to Video?

Visuals to Video is a feature that allows you to create engaging videos using a collection of images and clips. It's like being given a box of high-quality paints and a blank canvas to create your masterpiece.

How Does it Work?

With Visuals to Video, you start by selecting the visuals you want to include in your video. offers an extensive library of images and clips, so you're sure to find visuals that fit your content. It's like having a personal image and clip curator at your disposal.

Once you've selected your visuals, you arrange them in the order you want them to appear in your video. It's as simple as dragging and dropping the visuals into place. It's like arranging the scenes in a movie.

Next, you add your text. This could be a script for the voiceover, subtitles for the visuals, or both.'s AI then turns your text into a professional-sounding voiceover. It's like having a voice actor in your pocket. combines your visuals and voiceover to create your video. You can always preview the result.

Why Use Visuals to Video?

The Visuals to Video feature is a powerful tool for creating engaging video content. It lets you tell your story visually, engaging your viewers and making your content more memorable.

Plus, it's easy to use, saving you the time and effort of traditional video creation.


Now, let's talk dollars and cents. offers a range of plans to suit different needs and budgets. Whether you're a hobbyist or a business, there's a plan for you.

Free Trial Plan

This is great to try Pictory! Get yourself a Free Trial Plan that allows you to create 3 video projects, each up to 10 mins long!

Pricing plans

Standard Plan $ 19/Month per user paid annually (or $23 paid monthly)

The Standard Plan is best for creators just starting out! For $19 per user per month (paid annually), you can create Text-to-video projects of up to 10 minutes in length, with a limit of 30 videos per month.

You also get access to 3 branded templates you can customize. You can edit existing videos recording up to 1 hour long and more.

Premium Plan $ 39/Month per user paid annually (or $47/month paid monthly)

The Premium Plan is for serious video creators and small to mid-size organizations. For $39 per month, you get 60 videos per month, included.

Text-to-video projects of up to 20 min in length, 20 hours of video transcription, 10 branded templates, automatic voice-over synchronization, Hootsuite integration, and more.

It's like upgrading from a bicycle to a sports car.

Custom Enterprise Plan

The Enterprise Plan is for businesses with significant video needs. The pricing and what you get are custom. You'll also get a dedicated account manager and priority support.

It's like flying first class on the video creation plane.

Customer Support's customer support is like a safety net, always there to catch you if you stumble. Whether you're struggling with a feature or just need someone to explain what AI actually is, they've got your back.

They offer support via email and have a comprehensive FAQ section on their website.

It's like having a knowledgeable friend who doesn't mind you asking questions at 3 am.

Customer support

Pros and Cons

Like any tool, has its strengths and weaknesses. On the plus side, it's user-friendly, packed with features, and backed by a responsive support team. The AI capabilities are impressive, turning the often tedious task of video creation into a breeze.

On the downside, the free plan is quite limited, and the jump to the Starter Plan might be a bit steep for some. Also, while the AI is impressive, it might not replace a professional video editor for more complex projects.

User Experiences

Users of generally have positive things to say. They praise the ease of use, the quality of the videos, and the time it saves them.

Some users have mentioned wanting more customization options, but the feedback is overwhelmingly positive overall.

Final Verdict is a very powerful tool for creating engaging video content. Its AI capabilities, user-friendly interface, and reasonable pricing make it a strong contender in the text-to-video platform market.

While it might not replace a professional video editor for more complex projects, it's an excellent tool for bloggers, marketers, and businesses looking to boost their video content.

So, if you want to turn your words into engaging videos, give a try. It may be the tool you've been searching for.

Thanks for reading,

Laurence Zimmermann

More information about our Web Design services and pricing here.

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