PerkZilla Review - Lead Generation Tool to Help You Expand Your Reach

PerkZilla is a viral and referral marketing platform that lets you create engaging campaigns to attract more customers and boost conversions.

With PerkZilla, you can build viral campaigns that incentivize users to share your product or service through social media, email, and other channels. This review covers everything you need to know to make an informed decision — including features, use cases, pricing, and user experience.

Disclosure: Some links in this article are affiliate links, which means I may earn a commission if you purchase through them — at no extra cost to you. I only recommend tools I’ve personally used or tested and believe can provide value. All opinions expressed are my own. Always do your own research.

Editorial Note: This article reflects my own research, experience, and professional opinion as an affiliate marketer. It’s not an official endorsement — just my honest take on this tool and why I believe it’s worth considering.

Table of Contents

Introduction

Overview of PerkZilla and Its Viral Marketing Capabilities

Generate Leads with PerkZilla

How PerkZilla Helps Accelerate Business Growth

Viral Campaign Use Cases

Exploring PerkZilla’s Campaign Types

Starting a New Campaign

Steps to Launching a Campaign on PerkZilla

Customizable Campaigns

Tailoring Your Campaign to Your Audience

Automation: Email Marketing

Using PerkZilla to Automate Your Email Efforts

Real-time Analytics

Tracking Campaign Success and Data Insights

Anti-Fraud Measures

How PerkZilla Protects Your Campaigns from Fraud

PerkZilla’s Pricing Plans

A Breakdown of the Available Pricing Options

PerkZilla User Experience

Ease of Use and Campaign Management

PerkZilla Pros and Cons

Assessing the Strengths and Limitations

Final Thoughts on PerkZilla

Is PerkZilla Right for Your Business?

Frequently Asked Questions

Product Snapshot

Category	Details
Product Name	PerkZilla
Purpose	Viral and referral marketing platform for increasing brand awareness and customer engagement
Key Features	Referral contests, giveaways, customizable campaigns, anti-fraud measures, real-time analytics
Supported Platforms	Integrates with email marketing tools like GetResponse
Pricing Plans	- Starter: $99 (Lifetime Access)  - Growth: $249 (Lifetime Access)  - Ultimate: $499 (Lifetime Access) - Note: Pricing may vary. Please check the official PerkZilla website for the most up-to-date information.
User Interface	Simple, intuitive, user-friendly dashboard with real-time analytics
Customization Options	Customizable templates, rewards, branding, and messaging
Automation Capabilities	Built-in email marketing automation (welcome, rewards, notify, inactivity emails)
Pros	Cost-effective, easy to set up, detailed analytics, customizable campaigns, incentivizes sharing
Cons	Limited integrations, support only via chat, no free plan available
Best For	Small businesses, marketers looking to run viral campaigns and boost engagement
Customer Support	Chat support only

Use PerkZilla to Tap into Word-of-Mouth Marketing and Expand Your Reach

PerkZilla supports businesses in leveraging referral and viral marketing by encouraging users to share their brand. This approach can help increase visibility, attract potential customers, and enhance engagement.

PerkZilla offers a range of features designed to support the creation of viral marketing campaigns.

These include customizable widgets, pre-built templates, email campaign tools, anti-fraud protections, and detailed analytics.

Campaigns can be tailored to align with specific business goals and audience needs. Real-time tracking makes it easier to monitor performance and adjust strategies based on data insights.

The platform is designed to be user-friendly and flexible, making it a practical option for businesses looking to implement referral or viral marketing initiatives.

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Viral Campaign - Use Cases

Perkzilla Campaign Types

PerkZilla is a platform designed to help businesses and marketers run viral marketing campaigns with ease. It offers six distinct campaign types, each aimed at increasing engagement, visibility, and user participation.

Let’s take a closer look at each one:

1. Referral Contest

The referral contest campaign helps you tap into word-of-mouth marketing by encouraging existing users to invite others.

Participants receive rewards or incentives when their referrals take a specific action—like signing up, purchasing, or engaging—allowing you to grow your audience through personal recommendations.

2. Contests

Contests enable you to increase social engagement by asking participants to complete specific actions for a chance to win a prize.

You can define which actions qualify—such as following your brand on social media, sharing a link, or visiting a page—and offer incentives like giveaways or exclusive content. This can help expand your reach and drive interaction with your brand.

3. Refer a Friend

PerkZilla’s “Refer a Friend” campaign turns your existing users into advocates for your brand.

By encouraging users to share your product or service with their personal network, you can attract qualified leads through trusted recommendations.

4. Giveaway

Giveaway campaigns are designed to boost engagement and attract new attention to your brand.

Participants enter by completing defined actions, such as signing up or sharing your campaign. This approach can help grow your audience, increase email subscribers, and build stronger social media presence.

5. Traffic Campaign

The Traffic campaign type is built to increase website visibility through viral sharing.

Every time a user participates and refers others, your campaign gains reach—bringing more potential customers to your landing pages or content.

6. Early Access

With the Early Access campaign, you can create exclusivity around a product launch, beta program, or new service.

It rewards loyal users with early entry and helps generate interest and momentum before the official release.

Starting a New Campaign

To begin using PerkZilla, choose a plan that fits your business needs and start building your first campaign.

Campaign Creation

PerkZilla offers multiple campaign types—such as referral, contest, and reward campaigns—each of which can be customized to match your brand and engage your specific audience.

Before launching your campaign, you’ll need to:

• Integrate your email autoresponder

• Set up a custom domain

• Configure your SMTP settings

This ensures participants receive campaign emails from your professional email address (e.g., info@yourdomain.com), enhancing trust and deliverability.

Email Marketing Integration

PerkZilla integrates with a wide range of popular email marketing platforms. This allows you to sync leads directly to your mailing list, streamline communication, and improve your marketing automation flow.

Once your integrations are set up—for example, using GetResponse as your email autoresponder—you’re ready to choose the campaign type that fits your goal.

Customizable Campaigns

PerkZilla provides flexible customization options so you can design campaigns that truly reflect your brand identity and speak to your audience.

• Choose from a variety of templates tailored for different goals (referrals, giveaways, contests, etc.)

• Customize layout, text, colors, and images to align with your visual branding

• Add unique calls-to-action and sharing incentives to boost engagement

Whether you're running a simple referral program or a full viral contest, you can tailor every detail to ensure a smooth and professional experience.

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Customizable Rewards

Once your campaign is set up, the next step is to define the rewards participants can earn by engaging with your campaign.

Depending on your objectives, rewards may include:

• Discount codes

• Free products or samples

• Complimentary coaching sessions

• A free strategy call

• Early or exclusive access to offers

• Custom incentives tailored to your audience

You can easily add and manage these rewards within the PerkZilla dashboard. Each reward is fully editable and can be customized to align with your brand, goals, and audience preferences.

✅ Tip: Be transparent about reward availability, delivery conditions, etc.

Automation: Email Marketing

PerkZilla’s built-in email marketing features allow you to build and manage your subscriber list, send newsletters, and automate email sequences — all from one place.

This helps you stay connected with your audience, keep them informed about your latest campaigns or offers, and drive continued engagement.

Types of Emails You Can Send

If you're running a referral contest campaign, for example, here are key categories of emails you might automate:

• Core Emails

• Welcome Email: Automatically sent when someone signs up for your campaign. This email sets the tone, welcomes them onboard, and outlines what they can expect.

• Confirmation Email: Ensures participants verify their entry and confirms that their sign-up was successful. This can also include their unique referral link.

The confirmation email reassures participants that their sign-up was successful and helps ensure you're building a clean, valid email list by verifying their addresses.

The welcome email serves as a first impression — it introduces the campaign, outlines the next steps, and provides clear instructions for getting started.

Together, these emails set the tone for a positive participant experience, encouraging immediate action and increasing the likelihood of active sharing and engagement from the outset.

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Rewards emails

By recognizing participants’ efforts and delivering rewards promptly, PerkZilla’s Rewards Emails help build both excitement and trust in your campaign.

Participants are more likely to stay engaged and keep sharing when they receive clear, timely communication and tangible rewards for their referrals. These emails reinforce the value of participation and motivate users to reach the next milestone—helping maintain momentum throughout your campaign.

Disclosure: This article contains affiliate links. If you choose to purchase through them, I may earn a commission—at no additional cost to you. I only recommend tools I’ve personally used and found valuable in my business journey.

Notify Emails

Notify Emails are automated updates sent to participants to keep them engaged, informed, and motivated.

These emails can include updates about:

• Referral counts

• Points earned

• Ranking or leaderboard position

• Milestone progress

By providing regular progress updates, you create a sense of movement and anticipation that keeps participants involved.

Inside your PerkZilla dashboard, you’ll find editable templates for Notify Emails. You can customize:

• The content and design

• The dynamic variables (e.g. {referrals}, {rank})

• The timing and trigger settings

For example, in the Trigger Settings, you might select “Days from Sign Up” as your condition. Setting it to 7 means your Notify Email will be sent 7 days after the user joins your campaign.

These notifications serve as timely reminders of participants’ progress, showing how close they are to earning rewards and encouraging continued engagement.

By keeping users informed of their status and standing, Notify Emails help sustain momentum, foster a sense of achievement, and increase overall campaign participation.

✅ Tip for transparency: Make sure your reward thresholds and tracking metrics are clearly outlined on your campaign page or in your FAQ to avoid confusion and ensure user trust.

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Inactivity Emails

Inactivity emails are a smart way to re-engage participants who may have paused their involvement in your referral campaign.

A well-timed, friendly reminder can help rekindle their interest and motivate them to continue participating — increasing both their chances of earning rewards and your campaign’s performance.

By offering a subtle prompt, paired with a meaningful incentive or reminder of what they’re missing, you can encourage previously inactive users to rejoin the momentum and become active advocates again.

Setting Up Triggers

PerkZilla lets you automate these emails using customizable trigger settings. Here’s how it works:

• Trigger type: Choose between

  Days from last share

  Days from last referral

  Days from last points

  
  

• Delay configuration: For example, you might set it to trigger 10 days after a participant’s last share.

⚠️ Important: Avoid over-emailing. Respect participants’ inboxes and always provide an option to opt-out of non-essential updates. Too many emails can reduce engagement and trust.

Motivation emails

PerkZilla’s Motivation Emails are designed to keep participants actively engaged as they progress through your referral campaign.

These automated messages are triggered when someone is close to reaching a referral milestone — providing an encouraging nudge to help them stay motivated and continue sharing.

By reminding participants how close they are to earning a reward, you reinforce the value of their efforts and inspire them to take action.

Example Setup

In the example below, you can see three active triggers inside the campaign. These are:

• Completely automated

• Set up once, with no need for manual follow-ups

• Triggered based on referral progress or point thresholds

✅ Best practice: Use motivational emails to highlight the participant’s current status, how far they are from their next reward, and the benefit of reaching it. This approach keeps your campaign dynamic and goal-driven.

Winner

PerkZilla’s Winner Email feature automatically notifies contest or giveaway winners once the campaign ends.

These emails are a great way to celebrate participant achievements and provide them with:

• A clear congratulations message

• Instructions on how to claim their reward

• Any additional next steps (such as deadlines or contact details)

This automation ensures a smooth handover of prizes and maintains excitement even after the campaign ends.

⚠️ Tip: Clearly state in your campaign rules how winners will be chosen and notified to stay transparent and compliant.

Real-Time Analytics

PerkZilla offers robust real-time analytics so you can monitor your campaign’s performance as it unfolds.

Track important metrics like:

• Total referrals and shares

• Email open and click-through rates

• Reward redemption and conversion data

These insights help you optimize your campaign in real time — allowing you to adjust content, timing, or incentives based on actual performance.

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Anti Fraud

PerkZilla’s Anti-Fraud Feature is designed to protect the integrity of your referral campaigns by identifying and preventing fraudulent activity.

This tool actively monitors for suspicious behaviors, such as fake referrals, duplicate entries, or manipulation of the system, ensuring that only legitimate participants and referrals are rewarded.

Note: While no system can eliminate all risks, PerkZilla’s Anti-Fraud tools help reduce common forms of abuse in referral campaigns.

Sub Accounts

Sub accounts are for people who get the Ultimate plan. You'll have 100 sub accounts with the Ultimate plan at $299 (one payment - lifetime access).

With sub-accounts, you can manage campaigns for multiple clients. Each client gets a separate login for easier access and control. Results may vary based on campaign quality and strategy.

With sub-accounts you'll be able to run campaigns for your clients. Also your clients will have a separate login. this is a great plus!

• Easy management

• Separate login

• Access from your account

• Unlimited campaigns

How it Works

Viral sharing

PerkZilla makes it easy for your customers to share your campaign with friends and family, increasing your potential reach and encouraging viral sharing.

They can share on platforms like Facebook or Instagram. You can also encourage actions like liking a post or subscribing to a newsletter—there are many flexible options available.

Gamification:

The platform allows you to create a sense of urgency and competition by using gamification elements like point systems, leaderboards, and badges.

This motivates your customers to participate in your campaigns and spread the word about your brand.

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Using Perkzilla, you can create engaging campaigns that encourage customers to take action and share your brand with others, potentially helping your business grow.

Perkzilla offers features that may support businesses in improving their viral marketing strategies.

Benefits of using PerkZilla for your marketing campaigns

PerkZilla offers a variety of features that may benefit businesses running marketing campaigns. Below are some potential advantages:

Here are the most important benefits of using Perkzilla:

Increased Engagement:

By offering incentives for users to share your content, PerkZilla can help encourage engagement with your brand. This may lead to more social media shares, email sign-ups, and other desired actions.

Cost-effective Marketing:

PerkZilla provides tools that support word-of-mouth marketing by encouraging customers to share your content. Depending on execution, this can be a cost-effective way to expand reach. As with any tool, results vary based on strategy and audience.

Customizable Incentives:

You can tailor the incentives you offer with PerkZilla, choosing rewards that align with your audience's interests. This flexibility may help increase participation and campaign effectiveness.

Easy to Use:

PerkZilla is designed to be user-friendly, offering templates and customization options. While no tool is completely “set and forget,” many users find it accessible even without prior marketing experience.

Data Analytics:

The platform includes analytics tools that allow you to track performance metrics. These insights can help you assess your campaign and adjust your approach for potentially better results.

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Perkzilla's pricing plans

PerkZilla offers several one-time payment plans tailored to different business needs. Below is a summary of the current offerings (pricing and features may change—check the official website for the latest information):

Starter Plan: $99 (one time payment)

• Lifetime Access

• Up to 10,000 unique participants.

• Unlimited campaigns.

• Unlimited websites.

Growth Plan: $249 (one time payment)

• Lifetime Access

• Up to 100,000 participants

• Unlimited campaigns

• Unlimited website

• 1 team mate.

Ultimate Plan - $499

• Lifetime Access

• Unlimited campaigns

• Unlimited websites

• 10 teammate accounts.

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Disclaimer: The details above reflect publicly available information at the time of writing. Always refer to PerkZilla’s official site for the most accurate, up-to-date features, terms, and conditions.

Perkzilla user experience

Ease of Use

Again, Perkzilla is designed to help marketers create and run viral campaigns quickly and easily.

Its simple and intuitive user interface allows users to navigate the platform and set up campaigns in just a few clicks, making it ideal for both beginners and experienced marketers.

User-Centric Design

One of the standout features of Perkzilla is its user-centric design. The platform’s dashboard is clean and easy to read, providing an overview of your campaign's performance. This makes it simple to track progress, spot trends, and make informed decisions to optimize your campaign.

Creating Campaigns

Setting up a campaign with Perkzilla is a straightforward process. Users can choose from various templates or create their own from scratch.

Customizing branding and messaging is easy, thanks to the drag-and-drop editor, which lets you quickly add or remove elements as needed. The built-in analytics provide real-time insights into how the campaign is performing, allowing for quick adjustments.

Managing Campaigns

Once a campaign is live, Perkzilla makes it easy to manage and monitor its progress. The platform offers a variety of tools, including an activity feed that shows who is engaging with the campaign and how.

Additionally, the email notification system keeps users informed about new subscribers or completed actions, ensuring that you stay up-to-date with your campaign's performance.

Note: User experience may vary depending on campaign complexity, platform updates, and individual familiarity with digital tools.

Perkzilla Pros and Cons

Pros	Cons
Increased engagement through incentivization features	Limited integrations with third-party tools
Cost-effective, ideal for small businesses with limited budgets	Limited template options for customization
Easy to set up and use, even for those with limited technical experience	Support is only available via chat, which may not always be responsive
Provides detailed analytics to measure campaign success	Customization options may still be limiting for some businesses
Offers flexibility with various customization options	You'll need another tool to build the landing page
If you don't find an integration, you can add custom webhooks.	Limited style for the widget you'll install on your landing page.
Easy to work with team members (choose the plan according your needs).	There is no free plans available to explore the tools before purchasing.
For now, Perkzilla propose a lifetime access. There are 3 plans (one-time payment): Starter: $99 - Growth $249 - Ultimate $ 499

Try Perkzilla for free: Click here

Final thoughts on Perkzilla

Perkzilla is a versatile tool that helps businesses of any size create successful viral marketing campaigns. Its features, ease of use, and customization options make it ideal for companies and marketers looking to engage their audience and build a loyal following.

Perkzilla's user-friendly interface and detailed documentation make it easy to get started. Businesses can quickly set up campaigns and begin seeing results without a steep learning curve.

Flexibility and Customization

Perkzilla offers strong customization options, allowing businesses to tailor campaigns to their specific goals. This flexibility makes it a valuable tool for maximizing marketing efforts.

Building Engagement and Conversions

Perkzilla helps create excitement around your brand, encouraging engagement and driving conversions. However, success also depends on the quality of your offer, the strength of your messaging, and how well you connect with your target audience.

Is Perkzilla Right for You?

If you’re looking for a tool to run successful viral campaigns, Perkzilla is worth considering. Before making a decision, carefully assess your needs, budget, and goals, and explore its features and pricing plans to ensure it aligns with your business.

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Thanks for reading.

Laurence Zimmermann

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Frequently Asked Questions

What is PerkZilla and how does it work?

PerkZilla is a viral and referral marketing platform that helps businesses create campaigns that incentivize users to share products or services, driving brand awareness and engagement through word-of-mouth marketing.

What types of campaigns can I create with PerkZilla?

You can create various campaigns such as referral contests, giveaways, "refer a friend" programs, contests, early access offers, and viral traffic campaigns to increase brand visibility and customer engagement.

How does PerkZilla help generate leads?

PerkZilla uses viral loops and incentivizes users to share your campaigns with their network, driving traffic to your website and generating leads by expanding your reach through word-of-mouth marketing.

Can I customize my PerkZilla campaigns?

Yes, PerkZilla offers full customization options for your campaigns. You can customize templates, rewards, branding, and messaging to match your specific needs and target audience.

Does PerkZilla integrate with other tools?

Yes, PerkZilla integrates with popular email marketing tools like GetResponse, making it easy to streamline your marketing efforts and improve campaign success.

How does PerkZilla handle email marketing?

PerkZilla includes built-in email automation for sending welcome emails, reward notifications, inactivity reminders, and motivation emails, helping keep your participants engaged throughout your campaigns.

How does PerkZilla prevent fraud in referral campaigns?

PerkZilla has an anti-fraud feature that monitors for suspicious activity like fake referrals and duplicate entries, ensuring that only legitimate participants and referrals are rewarded.

What are the pricing options for PerkZilla?

PerkZilla offers lifetime access with 3 plans: Starter at $99, Growth at $249, and Ultimate at $499. Each plan offers different levels of campaigns and participants.