Affiliate marketing on X is a powerful way to earn money by promoting products or services directly on the platform. Unlike traditional methods, you can engage your audience and convert leads without needing to send them to an external site.
I joined X (formerlyTwitter) with my brand FractalMax in April 2022 but I wasn't really active till the 20th January 2024 where I get myself the blue checkmark! My journey on X started at this moment.
7852+ posts later, I look forward to give you my tips. This guide will explore how to set up your profile, create engaging content, and effectively promote your affiliate offers on X.
Table of Contents
Key Takeaways
Affiliate marketing on X allows you to earn commissions without redirecting users to another site.
You can reach a large audience and engage with them in real-time.
X lets you use various content formats to promote your affiliate offers effectively.
Building relationships with your audience is crucial for success on X.
Tracking your performance helps you adjust strategies for better results.
Before we get started, I'd like to give a big shoutout to a few of my friends, amazing creators and business owners I met on X.
@thequotedog - Michael Parrish, owner of Boat Eat Brain Newsletter and very talented musician.
@alexlandowski - Alex Landowski, Startup founder, Bodycheck
@KyleDittemore - Kyle Dittemore, lifestyle coach
@markusmatussek - Markus Matussek, Performance coach, consulting
@LaurenceKuek - Laurence Kuek, personal growth, content creation.
@Nicky21_ Nicky, ghostwriter
@riteshroy07 - Roy, writer
@MinNanakwame - Nicholas Owusu-Appiah, Transformational speaker
@levelupwithap - Aakash, content creator
and many more :)
Understanding Affiliate Marketing on X
Definition and Basics
Affiliate marketing on X is when you recommend products or services to users through your posts. For every sale you make, you earn a commission.
The global affiliate marketing industry is projected to reach $15.7 billion by the end of 2024, with the U.S. accounting for around 60% of this spend. Source: Shopify
The global affiliate marketing industry is projected to reach $27.78 billion by 2027, with over 16% of all eCommerce sales in the U.S. attributed to affiliate marketing. This demonstrates how important affiliate programs are in driving sales across digital platforms. Source: DemandSage - WPBeginner
X is a great place to get eyeballs on your affiliate offers, but you have to work smart and start building your email list and community. Don't post affiliate links directly—use a landing page to collect people's information and get them into your affiliate business.
This is a critical step that will help you build a solid business around affiliate marketing. X is just a tool to send people into your world.
Don't make the mistake of relying exclusively on X. Your account could be closed or hacked, then what? You end up with nothing if you're not building your Hub (or website), private community (that you control), and email list.
This unfortunately happened with my Facebook business account. It got hacked. Not relying solely on these social platforms is now my priority. I use them as tools, that's all.
This strategy helps me secure long-term business stability and prevents the risks of platform dependency.
Here is what a Hub looks like:
How It Differs from Other Platforms
Here’s how affiliate marketing on X stands out:
Real-Time Engagement is easier: You can interact with your audience very easily. People that are serious about X growth are very active on the platform.
Diverse Content Formats: Use text, images, and videos to promote your affiliate products. What works best for me now is text.
Links can be added in posts, comments and DMs. It's much easier than on Instagram.
Include some statistics about the power of affiliate marketing on social platforms. For example, 31.1% of affiliate marketers use Twitter for promotions, making it a significant platform for reaching targeted audiences. Source: Authority Hacker
Key Benefits
Wider Audience Reach
One of the biggest benefits of using X for affiliate marketing is its large and active user base. This offers you the opportunity to tap into a broad audience, significantly increasing your potential reach and exposure.
Real-Time Conversations with Trending Topics
Another key benefit is the ability to engage in real-time conversations. X allows you to be part of trending discussions as they unfold, helping you stay relevant and boost visibility for your affiliate products.
This timely engagement can make a big difference in getting your content seen by a larger, interested audience.
Affiliate marketing is a way for you (the affiliate) to earn a commission for recommending products or services to your friends or readers.
Setting Up Your X Profile for Affiliate Marketing
Make a Strong First Impression with Your Profile Picture
Your profile picture is one of the first things people notice, so it’s crucial to make it count.
Choose a high-quality, clear image that truly represents you or your brand. Whether it's a professional headshot or a well-designed logo, your profile picture should instantly convey trustworthiness and professionalism.
People are more likely to engage with someone who appears approachable and credible.
Craft a Compelling Bio That Tells Your Story
Your bio isn’t just a space to introduce yourself—it’s a powerful tool to attract the right audience. Use this space to clearly explain who you are, what you do, and how you can help your audience.
Keep it concise yet impactful, focusing on your unique value.
Don’t forget to include relevant keywords that align with your niche; this not only helps with search visibility but also immediately shows visitors that they’ve found someone who understands their needs.
Guide Your Audience with a Clear Call-to-Action
Every effective profile includes a link that directs visitors where you want them to go—whether it's your website, a landing page, or a special offer.
Think of this as your opportunity to turn profile visitors into leads for your business.
Make sure this link stands out and offers something of value, so they’re encouraged to click through and explore more of what you offer.
Creating a Professional Header
Make Your Header an Extension of Your Brand. Your header image is great to reinforce your brand or niche.
Here's my banner on X. As you can see below, I keep it simple.
Whether it’s a simple, clean design or a more detailed representation of your offerings, this space should visually communicate what you're about.
Avoid overcrowding it with too many elements—simplicity speaks volumes and leaves a lasting impression.
Add a Subtle Call-to-Action
A well-designed header can do more than just look appealing. Consider adding a subtle yet effective call-to-action (CTA) within the image, like “Download your Ebook” or “Start Your Free Trial.” This can encourage visitors to engage right from the moment they land on your profile.
Using Keywords Effectively
Boost Searchability with Targeted Keywords
Your profile isn’t just for humans—it’s for algorithms too. Including targeted keywords in your bio helps improve your visibility when potential customers search for topics related to your niche.
Keep Your Profile Engaging and Trustworthy
Think of your profile as a landing page—its job is to engage, inform, and convert visitors. Make sure every element, from your bio to your images, is optimized for both clarity and appeal.
A well-optimized profile doesn’t just look good; it builds trust and positions you as an authority in your niche, which is crucial for converting visitors into customers.
Decrypting my own bio
The bio I've written is strong because it clearly communicates value to both beginners and those looking to level up their online business, addressing two key audiences I'm focusing on.
Here it is: Want to start or grow your online business? Learn how to do it without the usual struggles. Simplifying your path to success at every level. Free VIP community
Plus I added my Hub home page.
It uses direct language, which makes the message easy to understand while offering a clear benefit—avoiding the usual struggles that come with starting or growing an online business.
The phrase "simplifying your path to success at every stage" highlights the support offered, making it relevant for anyone, no matter where they are in their business journey.
This creates an inviting and solution-oriented approach, which can attract a wide audience.
Here's a break down to help you understand better:
Clear Audience Targeting: The bio speaks directly to both beginners and those with existing businesses, this allow me to reach a larger audience.
Concise and Direct: I use a simple English language to communicate the value proposition, making it easy for the visitors of my profile to quickly understand.
Addresses Pain Points: By mentioning "the usual struggles," I tap into a common frustration, showing empathy and offering a solutions.
Result: The bio doesn’t just describe what I do, but how I help—simplifying the path to success.
Inclusive Messaging: My message reaches people at every stage of their business journey, which widens the audience while still being focused.
The addition of "Free VIP community" enhances the bio by offering an extra benefit that stands out. It communicates that you're not only providing guidance but also offering access to a supportive, exclusive space.
Below you can see my community - it's not on X, it's a private VIP community on my Hub (free to join).
This emphasizes:
Exclusive Value: A VIP community suggests personalized attention and insider access, making followers feel like they're getting something special.
Free Access: Highlighting that the community is free makes it more enticing, especially for beginners who may be cautious about investing upfront.
Building Trust and Engagement: Communities foster connection, making it clear that you're committed to supporting others beyond just providing information.
When crafting your X bio, ask yourself these questions:
What makes me unique?
Identify what sets you apart from others in your field. What can you offer that no one else does?
What do I want to be known for?
Consider the key message or expertise you want to be associated with. What’s your area of focus or niche?
What problem am I solving?
Think about the specific challenges your audience faces and how your expertise or services help solve them.
How do I want to be perceived?
Do you want to come across as approachable, professional, creative, or authoritative? Your tone and word choice should reflect this.
What action do I want my audience to take?
What’s the next step you want people to take after reading your bio? Follow you, visit your website, or contact you? Your bio should guide them toward this action.
Is my bio aligned with my brand?
Ensure your bio reflects your overall personal or business brand (or hybrid like for my brand FractalMax), including your mission, values, and tone of voice.
Am I speaking in a way my audience will understand?Make sure you’re using language that resonates with your target audience. Avoid technical terms or jargon unless they fit your audience’s level of understanding.
Does my bio communicate trust and credibility?Think about how you can build trust quickly, whether by mentioning your expertise, experience, or results you’ve achieved.
Design Tip: You can customize your X profile with the color and font size you like:
X Plans - Which to choose
If you're serious about growing your X (formerly Twitter) following, upgrading to a paid plan could be a strategic choice to increase your profile's visibility.
X offers 3 subscription tiers:
Basic: At $3 per month, this plan provides an ad-free experience, custom app icons, and features like bookmark folders.
Premium: For $8 per month or $84 annually, you'll receive a blue checkmark, the ability to post longer content (up to 25,000 characters), longer video upload (up to 3 hours long) and increased visibility for your replies. Plus, you'll get other perks like tweet editing and revenue sharing.
Premium+: Priced at $16 per month, this tier includes all Premium features with the added benefit of an ad-free experience and maximum boost for replies.
Finding the Right Niche for X Affiliate Marketing
Choosing the right niche is crucial for your success in affiliate marketing on X. It shapes everything you do, from the content you create to how you engage with your audience.
Identifying Your Interests and Strengths
Passion Matters: Promote products you genuinely like. If you’re not interested, it will show in your content.
Be Specific: The more focused your niche, the easier it is to attract the right audience.
Research: Look for niches that have a proven track record of success. This will help you find opportunities that can lead to earnings.
Researching Market Demand
Use tools to check what people are searching for in your niche.
Look at trends on X to see what’s popular.
Check out competitors to understand what works for them.
Analyzing Competition
Identify who your competitors are in your niche.
Analyze their content and engagement strategies.
Find gaps in their approach that you can fill with your unique perspective.
Finding the right niche is not just about profit; it’s about aligning your interests with market needs. This balance can lead to more effective and enjoyable marketing efforts.
Creating Engaging Content on X
Creating content that truly engages your audience is critical to success in affiliate marketing on X. It’s not just about posting regularly; it’s about delivering value and building trust with your audience. Your content should spark conversations and encourage people to interact with your affiliate links.
One of the most effective strategies is to use a mix of content types. Visuals like images, GIFs, and videos are more eye-catching and tend to get higher engagement.
When writing text posts, aim to keep your message clear and concise. If you have a lot to share, consider using threads, which allow you to break down complex information across multiple posts.
Types of Content That Work
Visuals: Use images, GIFs, and videos to grab attention and stand out in the feed.
Text Posts: Keep messages direct and easy to understand to encourage interaction.
Threads: For more detailed content, break it into a series of connected posts to avoid overwhelming your audience.
Below you can see my pinned post. It was for the launch of my Private VIP community and the Pulse newsletter.
I've done the design in Canva. Let me know in the comment section if you're interested in an article to help you create great designs with Canva.
Boost Engagement with Visuals
Visual content can drive better results for some creators but for me it didn't make a huge difference, I'll test it again as my follower base increases (I have 1245 followers at the time I'm writing this article).
High-quality images give your posts a professional edge, and short videos can quickly explain your product or service.
Videos can also include customer testimonials, which build trust with your audience.
Infographics are another powerful tool to simplify complex information and present it in a more digestible format.
Writing Copy That Connects
Your writing should focus on the benefits of your affiliate products. Clearly explain what your audience gains and use strong calls-to-action (CTAs) to guide them toward the next step, such as clicking a link or signing up.
Keep your content readable by breaking up long text into smaller chunks, making it easier to follow.
Engaging content is not just about selling; it’s about building relationships. When you connect with your audience, they are more likely to trust your recommendations and click on your affiliate links.
Short posts often perform best for me. I recommend you to test. As you can see below, the first post is a retweet of one of my posts. Don't hesitate to do that to give a second boost to your post and reach more people.
Approximately 17% of social media users made purchases directly from a platform within the past three months, and 25% of consumers bought a product based on an influencer’s recommendation: HubSpot Blog
Leveraging X Features for Affiliate Marketing
Using Hashtags Wisely
Hashtags are a powerful tool on X. They help your posts reach a wider audience.
Here are some tips for using hashtags effectively:
Use relevant hashtags to connect with your target audience.
Limit the number of hashtags to 1-3 per post to avoid clutter.
Research trending hashtags to increase visibility.
Note: Affiliate marketers leveraging multiple platforms, including Twitter, experience broader audience engagement. Source: Awin
Engaging with X Spaces
X Spaces allows you to host live discussions. This is a great way to connect with your audience.
You can:
Share insights about your affiliate products.
Answer questions in real-time.
Build a community around your niche.
Utilizing X Lists and Communities
Creating lists and communities can help you organize your audience. Here’s how:
Create lists of users who are interested in your niche for easy access.
Join relevant communities related to the products you promote.
Engage regularly within those communities to build trust and rapport.
Share valuable content tailored to each list or community’s interests.
Monitor discussions to stay informed on trending topics and needs.
Offer helpful advice and insights to position yourself as an expert.
Encourage discussions to foster interaction and strengthen relationships.
Here's the type of lists I created to better organize everything and save time.
Grow together list: This is my most important list, inside I add people I deeply resonate with, people who become friend for some :) - People to engage with on a regular basis.
Entrepreneurship - Multiple lists by size of following (+10k + 100k etc)
Affiliate Marketing - Multiple lists by size of following.
Digital Marketing - Multiple lists by size of following.
I kep all my lists private.
Engaging with your audience is key to successful affiliate marketing. Direct interaction can lead to better conversions and stronger relationships.
Below you can see a community that I joined:
Building and Growing Your Audience
Strategies for Gaining Followers
To build a strong audience, you need to focus on a few key strategies:
Be Consistent: Post regularly to keep your audience engaged.
Engage with Others: Respond to comments and messages to build relationships.
Share Valuable Content: Provide information that helps your audience solve problems.
Engaging with Your Audience
Engagement is crucial for growth.
Ask questions in your posts to encourage interaction.
Use polls to get feedback and understand your audience better.
Share user-generated content to make your followers feel valued.
Collaborating with Influencers
Working with influencers can help you reach a larger audience.
Identify influencers in your niche who share your values.
Reach out with a clear proposal on how you can work together.
Create joint content that benefits both parties.
Building a loyal audience takes time and effort, but trust is key. Focus on being genuine and helpful to keep your followers coming back.
You can also organize viral marketing campaigns, there are specific tools for this.
Promoting Affiliate Links Effectively
Embedding Links in Posts
To promote your affiliate links effectively and build your email list, send people to a landing page. Avoid posting your affiliate links directly on X.
Make it natural: Don’t just drop the link; frame it within valuable content. My preferred way to add links in my post is in the first comment just after publishing.
Be transparent: Posting affiliate links? Always disclose them to follow guidelines. Again this is not the best way to proceed. Be smart and build your email list, don't send people to the vendor directly.
Use engaging content: Share stories or experiences related to the product.
Creating Value-Driven Content
Your content should provide value to your audience.
Educate your audience: Share tips or how-to guides related to the product.
Showcase benefits: Explain how the product can solve a problem.
Use testimonials: Share reviews or success stories to build trust.
Disclosing Affiliate Partnerships
It’s important to be honest with your audience.
Builds trust: Transparency helps you gain credibility.
Follows regulations: It’s required by law to disclose affiliate links.
Encourages engagement: People appreciate honesty and are more likely to interact with you.
Trust is key in affiliate marketing. If your audience trusts you, they are more likely to click on your links and make purchases.
DM Strategy for Affiliate Marketing on X
Direct messaging (DM) on X can be a powerful tool for affiliate marketing when used thoughtfully.
While posting direct affiliate links isn’t always effective or recommended, DMs offer a more personalized approach to connect with your audience and guide them toward your offers.
Here’s how to create an effective DM strategy:
Build Relationships First: Before sending any DMs, focus on building a genuine relationship through public engagement. Respond to posts, ask questions, and offer value.
Start with a Conversation: Don’t jump into selling. Open a dialogue by asking about their challenges or interests related to your niche.
Offer Value in DMs: Instead of pushing a product immediately, share valuable insights, tips, or content that can help solve their problem. This builds trust and positions you as helpful rather than sales-driven.
Mention Relevant Solutions: If your affiliate product fits their needs, mention it organically as part of the conversation. Let it come up naturally, explaining how it could solve their problem.
Personalize Your Message: Tailor your DM to the individual. Avoid sending generic or copy-pasted messages. Personalization shows that you’re genuinely interested in helping.
Include a Call-to-Action: Once you’ve established rapport, guide them toward the next step. Instead of a direct affiliate link, encourage them to visit a blog post, a landing page, or another resource that offers more information and leads to your affiliate link.
Follow Up Respectfully: If they don’t take action right away, follow up politely after some time. Offer further assistance or answer any questions they may have, without being pushy.
Analyzing and Optimizing Your Performance
Using X Analytics
To improve your affiliate marketing efforts, you need to check your performance regularly. X Analytics is a great tool for this. It helps you see how your posts are doing and what your audience likes.
Here are some key metrics to focus on:
Engagement Rate: How many people interact with your posts?
Reach: How many people see your content?
Conversion Rate: How many clicks turn into sales?
Here is the stat from my X account from January 20th to 4th October 2024.
I was less active on X during the Summer, working a lot on providing exceptional value to my private community and developing my agency blog. I'm fully back on X now!
Tracking Clicks and Conversions
You should also keep an eye on your clicks and conversions. This means checking:
The number of leads you generate.
The total clicks on your affiliate links.
The sales made through those links.
Regularly checking your leads, clicks, and sales will give you a clear picture of your average activity.
Tracking conversion is essential. For my private VIP community launch and Pulse newsletter, I created a marketing funnel to track conversion precisely. The technology that I use for this is Estage (not open to the general public for the moment).
Here is the marketing funnel: 52% conversion at the start of the campaign on X (This only tracks people coming from X, not other channels like Facebook ads etc).
Adjusting Strategies Based on Data
Once you have your data, it’s time to make changes.
Here’s how:
Identify what works and what doesn’t.
Test new content types or posting times. What works best for me is short text content and posting in the afternoon.
Adjust your keywords. I never add any hashtags in my posts, seeing posts with a lot of hashtags in it is very annoying.Instead, I focus on creating high-quality content that resonates with my audience and encourages organic engagement.
The goal is to keep improving. Use the data you gather to make informed decisions and enhance your affiliate marketing strategy!
Here's the landing page that got 52% conversion (warm traffic) on one of my lead campaigns:
I show my face - people connect with people. Also, I well detail the bundle, making the offer irresistible. The bundle was completely free.
Best Practices and Compliance
Following X’s Advertising Policies
To succeed in affiliate marketing on X, you must follow the rules set by the platform. This means understanding and adhering to their advertising policies.
Here are some important points to keep in mind:
Always disclose your affiliate relationships.
Avoid misleading claims about products.
Respect user privacy and data.
Around 30% of businesses have experienced affiliate fraud, costing the industry billions annually. This underscores the need for transparency and compliance when using affiliate strategies on platforms like X. Source: WPBeginner
Ensuring Transparency and Trust
Building trust with your audience is crucial.
Be honest about the products or services you promote.
Only recommend products you truly believe in and would use yourself.
Avoid pushing products solely for profit; focus on value.
Disclose affiliate relationships clearly to maintain transparency.
Share your personal experience with the product when possible.
Provide balanced reviews, including both pros and cons.
Respond to feedback and questions from your audience openly and authentically.
Avoiding Spammy Tactics
Using spammy tactics can hurt your reputation. Instead, focus on:
Providing value in every piece of content you create.
Engaging genuinely with your audience through meaningful interactions.
Avoiding excessive self-promotion and keeping your focus on helping others.
Being transparent about your affiliate links and recommendations.
Respecting your audience’s time by not bombarding them with constant offers.
Affiliate marketing compliance simply means following the rules and guidelines that govern the affiliate relationship and how affiliate marketing works.
This is how you protect yourself and build a loyal audience that trusts your recommendations.
Top Affiliate Programs to Promote on X
Choosing the right affiliate programs is crucial to your success on X. The key is to find programs that align with your niche and offer value to your audience. Here are some general categories of affiliate programs that work well on X:
Web Hosting and Domain Services: Ideal for creators, entrepreneurs, and businesses needing to build an online presence. These programs typically offer competitive commissions and are widely used.
Email Marketing Tools: Great for marketers, small businesses, and influencers looking to grow their email lists. These tools are in high demand, making them a solid choice for affiliate promotions.
Online Courses and Learning Platforms: With the rise in e-learning, platforms that offer online courses or skill-building resources are highly promotable. These programs often provide recurring commissions.
Health and Wellness Products: Whether it’s supplements, fitness programs, or mental health apps, this evergreen niche has a broad audience on X. Look for reputable brands with strong customer reviews.
Digital Tools and Software: From productivity apps to design tools, digital products are easy to promote and typically offer free trials, making it easier to convert your audience.
Fashion and Lifestyle Brands: Fashion, beauty, and lifestyle products are always in demand, especially on a platform like X where visual content thrives. These programs often offer discounts or incentives for your audience.
Tech and Gadgets: With tech constantly evolving, there’s always a new gadget or software to promote. These products can appeal to both casual users and tech enthusiasts, providing a broad audience.
FractalMax Hub: This Hub offers educational content for affiliate marketers, tools and resources to grow the smart way. You can join the Private VIP community for community features and connect with like-minded individuals. Join discussions, share insights and take action!
Choosing the Right Products
To maximize your success, consider these tips when selecting products to promote:
Relevance: Choose products that align with your audience's interests.
Quality: Promote high-quality products to build trust with your followers. Always avoid unreliable products
Commission Rates: Look for programs that offer competitive commission rates.
Maximizing Earnings with High-Commission Offers
To boost your earnings, focus on:
Promoting high-ticket items: These can lead to larger commissions per sale.
Bundling products: Offer packages that provide more value to your audience.
Creating exclusive offers: Work with brands to provide special deals for your followers.
Provide value to your audience while promoting products that genuinely help them.
Case Studies and Success Stories
Example of a Successful X Affiliate
Pat Flynn, founder of Smart Passive Income, is a leading figure in affiliate marketing. His success comes from building trust through transparency. Flynn’s active presence on X (formerly Twitter) keeps his audience engaged, boosting his affiliate success.
Source: Influencer Marketing Hub
Lessons Learned from Top Performers
From these examples, you can learn:
Be Authentic: Share your true experiences with products.
Engage Your Audience: Respond to comments and ask for feedback.
Stay Consistent: Regularly post content to keep your audience engaged.
Applying Strategies to Your Campaigns
To boost your own affiliate marketing efforts, consider these steps:
Identify Your Niche: Focus on what you love and know.
Create Quality Content: Use videos, blogs, or posts that provide value.
Promote Your Links: Share your affiliate links in a way that feels natural.
Success in affiliate marketing takes time and effort. Secure your spot for the free training to learn more about effective strategies!
Wrapping It Up
Affiliate marketing on X is a fantastic way to earn money by sharing products you love.
With its huge audience and easy-to-use features, you can connect with people who are interested in what you have to offer.
To keep your posts clear and engaging, and always be honest about your links. By following the tips shared in this guide, you can start building your affiliate marketing journey today.
So, go ahead and dive in—there's a world of opportunities waiting for you!
Let me know if you have any questions in the comment section.
Thanks for reading.
Laurence
Frequently Asked Questions
What is affiliate marketing on X?
Affiliate marketing on X is when you share products or services through posts. You earn money when someone buys through your link.
Is affiliate marketing on X legal?
Yes, it is legal as long as you follow X's rules about advertising and telling people when you have affiliate links.
How much can I earn with affiliate marketing on X?
Your earnings depend on many things like your niche and how many people click your links. Many affiliate marketers make less than $10,000 a year.
Do I need a lot of followers to succeed on X?
Not really. It's more important to have engaged followers who interact with your posts than just a large number of followers.
How do I promote my affiliate links on X?
You can include your affiliate links in your posts. Make sure to share valuable content that encourages people to click.
What types of content work best for affiliate marketing on X?
Content like images, videos, and informative text can work well. The key is to keep it engaging and relevant.
How can I find good affiliate programs to join?
You can search for affiliate programs online. Look for ones that match your interests and that your audience would like.
What are some best practices for affiliate marketing on X?
Always be honest about your affiliate links, engage with your audience, and track your results to see what works.
This is an amazing, comprehensive guide on X affiliate marketing. What an incredible resource. Thanks, Laurence 🔥 This is something I'll definitely keep coming back to.