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Frequently Asked Questions
General Questions About PR
What types of news can I share in a press release?
You can share a variety of newsworthy updates in your press release, such as:-
Website launches or updates
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Events or milestones
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Product or service launches (or updates)
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Significant brand changes
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Team updates or leadership changes
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New partnerships or collaborations
Press releases are an effective way to highlight your brand’s key developments and connect with your audience.
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Not at all! PR is a powerful tool for businesses of all sizes, including solopreneurs, small businesses, and even artists. It helps you gain visibility, build credibility, and connect with your audience—no matter the size of your business. Whether you’re launching a new product, announcing a new collaboration or promoting an event,, PR can amplify your message and create meaningful impact.
At FractalMax, we offer PR services designed to meet your needs. We guarantee your press release placement in 300 media outlets and to help you build quality backlinks.
View placements for the Premium Package
View placements for the Starter Package
Backlinks are important for SEO and higher rankings on Google or Bing.
In Q1 2025 we will also offer strategic targeting and a podcast add-on to for the Premium Package. You'll access the FractalMax private client portal for seamless communication and detailed reporting, we ensure a professional and efficient experience.
We collaborate with a diverse range of businesses, from startups to small and mid-sized companies. However, we maintain the right to decline topics that don’t align with our ethical standards or guidelines.
We also proudly help artists to get seen in the news, leveraging Laurence's extensive experience as an international artist to help them gain exposure and succeed in their creative fields.
Absolutely! We are happy to guide you in selecting the package that aligns with your goals and budget. Contact us for a free consultation at info@fractalmax.agency or book a free call.
PR and SEO
Yes, PR is a powerful tool for SEO. By building high-quality backlinks and increasing your online visibility, PR helps improve your search rankings over time. For the best results, combine it with a comprehensive SEO strategy.
PR and SEO are highly complementary. PR generates high-quality backlinks and increases brand mentions, which are key factors for search engine rankings. Combining these efforts helps your brand gain visibility both in search results and across media platforms.
The exact breakdown depends on the package you choose. The Starter Package primarily includes no-follow links, while the Premium Package features a higher proportion of do-follow links. Both types of links contribute to your SEO strategy.
Do-follow links pass on SEO value (or “link juice”) to your website, helping with search rankings. No-follow links, while not directly boosting SEO, still drive traffic and enhance visibility.
Do-follow links pass on SEO value, but are no-follow links still useful?
Yes, no-follow links are still valuable for your online presence. While they don’t directly pass SEO authority (link juice), they offer several key benefits:
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Referral Traffic: No-follow links can drive significant traffic to your website, especially when placed on high-traffic platforms.
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Brand Visibility: Links from reputable sites increase exposure and help establish credibility for your brand.
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Natural Link Profile: A mix of no-follow and do-follow links creates a diverse and natural backlink profile, which search engines favor.
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PR helps improve your website’s visibility and builds backlinks, which are key factors for SEO. However, ranking on the first page depends on various elements like website optimization, competition, and search trends. PR alone cannot guarantee top rankings.
Service Details
Typically, your press release will be live on news platforms within 5 to 7 business days after approval.
No, once your press release has been approved for publication, it cannot be edited. We recommend thoroughly reviewing it before submission to avoid any errors.
Please read our publishing guidelines.
Links typically remain active for an extended period, but the exact duration depends on the policies of each platform. Some may be permanent, while others might archive or remove content after a set time.
You will receive your report within 7 business days after your press release is published. This report will detail the platforms where your release was distributed and other relevant metrics like:
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Total number of placement.
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Potential reach.
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Link to placement
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The service timeline depends on the package you choose:
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Starter and Premium Packages: Your press release will be live within 7 business days.
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Targeted Campaigns: These take 4 to 12 weeks, depending on the level of customization and outreach scope.
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Media and distribution
Your press release will be distributed to a wide range of media outlets depending on your package. These include industry-specific outlets, general news platforms, and high-domain authority sites and more.
Here is the Premium package placement list: View the list.
We guarantee the placement of your press release in 300 media outlets.
Here is the Starter package placement list: View the list.
We guarantee the placement of your press release in 300 media outlets.
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Placement: A placement refers to when your press release or story is published on a specific website, news outlet, or platform. These are visible to the public and contribute to your brand's online presence, visibility, and SEO through backlinks.
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Newsroom: A newsroom is a terminal where press releases are submitted for journalists and media professionals to access. While your release is available to be picked up, it doesn’t guarantee publication on any specific platform. It’s a distribution point rather than a direct placement.
Placements are guaranteed publications, whereas newsroom submissions make your release available for journalists to consider, but they don’t ensure publication.
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No, the same press release will be distributed to ensure consistency across all platforms and maximize its impact.
Yes, our targeted PR campaigns allow you to focus on specific industries, countries, or regions. This ensures your press release reaches the audience most relevant to your goals.
You can't do that with the Starter or Premium package.
PR campaigns can increase website traffic by improving visibility and drawing attention to your brand. However, the number of visitors depends on factors such as the quality of your press release, its appeal to the audience, and how engaging your call-to-action is.
We do not accept topics that violate legal, ethical, or platform-specific guidelines. This includes false claims, inappropriate content, or anything that breaches copyright or defamation laws.
Please read our publishing guidelines before submitting a press release. The best is to establish is to send an email at info@fractalmax.agency.
PR Strategy and excution
PR is an essential part of a comprehensive marketing plan. It builds brand credibility and visibility with media coverage, which complements digital marketing efforts like SEO, content marketing, and social media campaigns. When integrating PR with these channels, your brand can achieve greater reach and impact.
Each targeted PR campaign is customized based on your specific objectives. Whether you aim to increase brand awareness, drive website traffic, improve SEO rankings, or support a product launch, we align the campaign strategy to ensure it amplifies your marketing efforts.
For targeted PR campaigns, we work with you for a few weeks to a few months or more. This is not related to the Starter or Premium press release packages or podcast add-on. But you can add a premium package and a podcast ad-on in addition of your targeted PR campaign to increase reach and have 300 guaranteed placements and have podcast placements.
Timely submission of materials ensures your campaign stays on track. If delays occur, we’ll work with you to adjust timelines, but this may extend the overall campaign duration.
Impact and Results
Success is measured through the visibility and backlinks generated by your press release. We provide a detailed report outlining where your release was published.
Absolutely! PR is a key tool for building your brand’s reputation, increasing awareness, and establishing trust with your audience. It complements other marketing efforts to solidify your brand’s presence.
PR can build credibility and provide authoritative links, which may support your application for social media verification. But keep in mind that verification depends on the specific criteria of each social media platform.
Absolutely! PR leverages storytelling and strategic media outreach to position your brand as an authority in your industry.
You can share a variety of newsworthy updates in your press release, such as:
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Website launches or updates
-
Events or milestones
-
Product or service launches (or updates)
-
Significant brand changes
-
Team updates or leadership changes
-
New partnerships or collaborations
-